Sales & distribution analysis of the Indian telecom industry

Abstract

Until the mid-1980s, the telecommunications industry in India was a monopoly, managed and controlled by the Government. The industry is growing at the fastest pace in the world and India is expected to become the second largest telecom market globally by 2010. Forthcoming services such as 3G and WiMax will further augment the growth rate. Bharti Airtel Limited, a group company of Bharti Enterprises. It is India's leading telecom services provider with an aggregate of 71.77 million customers as of end of June 2008, consisting of 69.38 million mobile customers.Highest ever-net addition of 75.09 lakh customers in a single quarter. Market leader with a market share of all India wireless subscribers at 24.2%. Marketing objectives - Vodafone says that they want to be the top mobile service provider of India by the end of the year 2010. To regain the Average revenue per user (ARPU).