We have used a Refutational approach for the promotion of our product as it would come in the market and would come into competition with the other brands within the next 2-3 months. A COMBINATION OF CENTRAL AND PERIPHERAL ROUTE in which we have clearly mentioned about all the attributes of the product and also we are also creating a positive image related to the product with a personality.
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee