We will first talk about Value delivery and its two dimensions. These dimensions are effectiveness and efficiency. There also exist tools for creating customer values. The user is primarily concerned that the product or service performs as desired and that its use delivers social & emotional benefits. There are also social ad emotional values that need to be taken into account here. Values like prestige pricing, limited availability, social-image-based marketing communications, etc.
Contents
Introduction
How to create market value for customers
Dimensions of value delivery
Tools for creating customers' value
How to create market values for users
Qualities of performance value
Dimensions of social and emotional values
How to create market values for payers
Dimensions of credit and financing values
How to create a value market for buyers
A brief of service value created by the distribution system
A process for determining customers' value
An assessment of customers' final judgement
Bibliography
Introduction
How to create market value for customers
Dimensions of value delivery
Tools for creating customers' value
How to create market values for users
Qualities of performance value
Dimensions of social and emotional values
How to create market values for payers
Dimensions of credit and financing values
How to create a value market for buyers
A brief of service value created by the distribution system
