Beer market in Thaïland

Patrick S.

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Beer market in Thaïland

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Abstract

Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.

Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer.
GDP per capital : 700 USD.
Tourism continues to be an important element in promoting economic recovery, accounting for about 5% of GDP.

Introduction
Thai beer market
1. Market environment
2. Beer consumption
3. Key players
4. Market shares
5. Pricing
6. Major brands
Market niches
1. Market growth
2. Beer consumption around Asian countries

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[...] GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capita: 700 USD. Tourism continues to be an important element in promoting economic recovery, accounting for about of GDP. Annual beer production (liters): 16,479,000 in 2001. Beer consumption (liters/capita): 18.4 in 2001. Value of Thai beer market: 45 billion Baht in 2001. Growth: from 1998- growth in 2000. Boon Rawd Brewery (Sing Beer, Leo, Mittweida) Thai Amarit Brewery (Kloster & Champ) Heineken Carlsberg (Beer Chang) 4. Market Shares [...]

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