Analysis of the Scooter market in France
Market study - 8 pages - Services marketing
The market for scooters was originally launched by Italian Vespa in 1946 and has been present in France for many years. It is a fashion accessory, a practical means of transportation and a fun mode of transport. Today, the sales from this sector have increased by over 30%, and it operates in a...
Hermes and the development of the product "the Amazon "
Case study - 10 pages - Services marketing
The problem posed here is: how did the Amazon evolve and promote product development to increase sales? To address this problem, we'll explore: - the opportunities and threats to the environment, strengths and weaknesses of Amazon, the targets chosen and positioning, and the adaptation of the...
Analysis of Publicity of "Flower" brand by KENZO
Case study - 4 pages - Services marketing
The Kenzo brand was created in 1988 by Kenzo Takada, a famous Japanese designer. In 1993, he sold the brand to LVMH while retaining the ownership thereof. This large group is the world's leading luxury product group, and it holds a portfolio of high profile brands such as perfumes from...
Ken Kutaragi, a Japanese captain of industry
Case study - 4 pages - Services marketing
Ken Kutaragi was born on August 8th, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University where he graduated as an engineer, specializing in various machinery and electronics. As a visionary, he saw the early potential of video games while the market was still in its infant...
Analysis of New Frontiers
Case study - 17 pages - Services marketing
The company "Nouvelles Frontieres", was chosen as a subject because this study is interested in all the four sectors of tourism, and it needs to discover how the company uses direct marketing. Direct marketing is a tool, and a business approach that is critical to a company. It is characterized...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
The strategy marketing of Banana Moon
Case study - 5 pages - Services marketing
Introduction: Located in the heart of Monaco, this company enjoys a good reputation in the market sector of high end bathing suits. Mc Company sells swimwear under the brand name, Banana Moon primarily to children and adolescents. But after experiencing successful seasons, they have decided to...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
Wash bar (plane business)
Business plan - 46 pages - Services marketing
The market for Laundromat Cafes is an evolving market. Its current volume is very low (almost non-existent direct competitors) in contrast to that of the laundromats that are close to saturation. We propose to establish a laundry-friendly laundromat which will be a place with full wireless...
The Walt Disney Company since 1923 till present
Case study - 10 pages - Services marketing
We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and Paris),...
Interactive Media marketing (2005)
Essay - 5 pages - Services marketing
Introduction The interactive potential of direct marketing is directly related to the evolution of communication technologies and information processing. Direct marketing is related to interactive media and they are inseparable from each other. The term "interactive" implies that there is a...
The strategy Marketing of Louis Vuitton
Case study - 7 pages - Services marketing
The traditional skills of the company and its reputation have previously acquired a guarantee product quality, for example: Monogram Canvas and the Louis Vuitton symbol. Since 1896, the Louis Vuitton (LV) monogram canvas combines strength, durability, flexibility and lightness. It is totally...
The sector of Communication and Information Technologies (TIC)
Market study - 4 pages - Services marketing
The new economy has invited a new industry that is effervescent, and the industries of information and communications technology (ICT) include information technology, electronics and telecommunication. It also indicates a new way of understanding the economy as a whole. Indeed, the deployment of...
Study of competition: Innocent Smoothie
Case study - 8 pages - Services marketing
In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...
Marketing analysis of Natura Brasil
Essay - 5 pages - Services marketing
Natura Brasil, which was established in Brazil in 1969, is now one of the leading cosmetics brands due to its social and environmental commitment. By designing products in close collaboration with traditional communities, Natura wants to enhance the skills, contribute to the development and...
The case study: "Garnier, take care of you" (2005)
Case study - 10 pages - Services marketing
Garnier is a French firm, owned for forty years by the L'Oreal Group, the market leader in the capillaries. Faced with fierce competition, its flagship brand Garnier Fructis saw their market share stagnate in a market that was already fragmented steeply. Two consequent threats pushed the...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
Ice Cream Market of 'Gelato'
Market study - 6 pages - Services marketing
According to a study in the UK, “The ice cream sector is a major part of the UK's food economy with an estimated value of £4 billion” and “Ice cream sales contribute £1.4 bn to the UK economy” (BBC News (b) 2010). As we can observe, there is a substantial ice cream market in...
The communication devices used by a non-profit organization: Case of YMCA
Case study - 5 pages - Services marketing
In the current world that is laden with random messages and information, the organization's key key to breaking through the clutters is to reasonably manage its communication media and deliver a consistent message via its text and image contents. From the standpoint of establishing...
International marketing : Port wine export to the US
Market study - 7 pages - Services marketing
The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...
Analysis of the shampoo market
Essay - 8 pages - Services marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will discuss the...
Strategic analysis of easyCruise
Case study - 5 pages - Services marketing
The objective of the company: EasyGroup's goal is to "paint the world orange", that is to say to duplicate its low-cost model in all possible markets all over the world.The goal is to make services that were not affordable before, available to all customers and thus, create a value for all...
Success of the perfume "I analyze adore" of Christian Dior
Case study - 11 pages - Services marketing
"That magic name which includes that of God and Gold”, these are the words of Jean Cocteau on the Dior brand. In this presentation, we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J'adore Dior. This famous perfume is celebrating its...
Analysis of Porter's Five Forces
Case study - 2 pages - Services marketing
This document summarizes three marketing strategies, namely: cost leadership, differentiation and focus. Here is an excerpt regarding them: "Cost leadership is to impose more or less expensive prices than its competitors. The goal here is to reduce the cost incurred by the product, improving the...
Marketing plan - Louis Vuitton in Japan
Case study - 12 pages - Services marketing
In 1854, Louis Vuitton, a Parisian trunk maker, opened his store on Place Vendome. Over the years the brand has grown significantly and is now attached to the LVMH group, the number one luxury group in the world, owned by Bernard Arnault. Louis Vuitton is one of the first commercial brands to...
