Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Lipton Iced Green Tea
Case study - 15 pages - Services marketing
Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft drinks. Though...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
Psychological pricing strategies
Case study - 3 pages - Services marketing
We propose a methodology to calculate the price of psychological acceptability. The psychological price for a given product is the price that one is willing to pay for the largest number of buyers. This is not necessarily the lowest price. In fact, a price that is too low can lead to the consumer...
SWOT Analysis - Louis Vuitton
Case study - 9 pages - Services marketing
This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...
Case study of Shiseido in Europe
Case study - 5 pages - Services marketing
Shiseido is a Japanese cosmetics company. It is a leader in field territory, and is constantly working to be better. Shiseido plans to develop a new strategy which will transform itself into a multinational influence. The term means ‘Shiseido' means "the richness of life." This company...
Values of the IKEA group
Case study - 3 pages - Services marketing
Ikea is known for its low price and product variety, and caters to the largest possible number of people, including people with special needs, tastes and different budgets. Today, however, the most decorative items and furniture are reserved to a minority of wealthy people. The Ikea product...
Data sheet: CARE International
Essay - 10 pages - Services marketing
CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative and effective...
Analysis of Breitling in air navigation
Case study - 30 pages - Services marketing
The launch of the Breitling Navitimer a genuine wrist instrument is being offered which is also the instrumental symbol of the brand. Ingenious and efficient, this chronograph has"computer aviation," a circular slide rule that is capable of performing all calculations related to air navigation....
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
Strategy of the Swatch mark
Case study - 10 pages - Services marketing
The year 2010 was marked by the death of the charismatic founder of Swatch, Nicolas G. Hayek. He had made famous the Swatch brand in the world through innovative marketing. In 1983, the brand's history began. At that time, the Swiss watch industry was doing poorly because of stiff competition...
The sector of colas in France
Market study - 2 pages - Services marketing
We represent a Canadian firm specializing in marketing Cola beverages solely in Canada. We wish to extend our sales and therefore launch our products on the French market. For this, we will analyze the characteristics (threats and opportunities) of the French market using the hexagon sector....
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...
The success of the Barbie headstock
Case study - 4 pages - Services marketing
As an international star, and a doll dream for millions of little girls, this is the story of the famous doll, Barbie. Ruth Handler, the founder of Mattel (1945), wanted to create a new model doll accompanied by a range of clothing and accessories. Hence, she bought the patent of Bild Lili (a...
Analysis of L'Occitane
Essay - 3 pages - Services marketing
The website of the company L'Occitane offers extensive information and allows us to go through the products offered with two tabs: "Categories" and "by ingredients". Each of these tabs are futher broken down into body parts (eg. face) that specializes in the area, the skin type (examples:...
Recommendation and consistency check - Air France Cargo liner
Case study - 4 pages - Services marketing
It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...
Zara and its price policy
Case study - 1 pages - Services marketing
Zara once again draws from its strategic choices by some commercial advantage over its competitors. The "price mix" of Zara is therefore consistently throughout the first ambition of the firm which is, to democratize luxury apparel - and are inspired largely - to create models that will be sold...
Group AB Inbev and the sector of beer
Market study - 13 pages - Services marketing
The beer is a universal and a very ancient drink, and probably the oldest ever made by man. The brewing process requires three main commodities: barley (which turns into malt give beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations. Beer is...
Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its main...
Marketing of the Thalassa International spa
Case study - 4 pages - Services marketing
The clientele of Thalassa International consists mainly of women (two thirds), who make use of the different types of products: fitness, spa treatments (beauty salons), the specific treatments (leg toning, slimming, and postnatal Dietary treatments). Men represent only a third of customers. They...
Case Study of the Levis Strauss Signature
Case study - 5 pages - Services marketing
The denim apparel market has favoured the field of Levis since 1873. The bulk of their profits are derived from this industry, it is the heart of their business. Based in San Francisco, the company employs 12,300 people and has net sales that amount to 64% in the Americas and 26% in Europe. In...
Porter's Five forces - Orange mobiles
Case study - 2 pages - Services marketing
The quality of the strategy and the nature of the Orange Group will be established with the analysis of Porter's five forces. Indeed, by examining them, it is possible to identify the key success factors of the sector and to understand the elements to master in order to outdo the competition....
Comparison between Mir Black Magic and Coral Black Velvet
Case study - 5 pages - Services marketing
Introduction Until 2002, the market for detergents grew rapidly and had a turnover of about 1.295 billion euros. Between 2004 and 2005 sales fell by 4.5%.There are three major detergent manufacturers in this market - Procter & Gamble, Unilever and Henkel. Because of the arrival of private...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
Evolution of Jeans and the study of the brand: Lee Cooper
Case study - 6 pages - Services marketing
Introduction Over time, jeans have almost become an essential part of the wardrobes of the general population. The life cycle of the jeans market has naturally, changed with accordance to the economic and social factors of the last century and also according to the trends in the world of...
Analysis of Adidas marketing mix
Case study - 13 pages - Services marketing
Today, the sport has found its place in French society by combining equilibrium, welfare and health. The sport has also developed, democratically and is a mass culture. Products designed by the sports industries, are more responsive to consumer needs, and combine aesthetics, design and quality....
Study of the company Perrier
Case study - 8 pages - Services marketing
"The Source Perrier Company" faced massive success in France and abroad in 1906. Perrier is a classic "chic" drink par excellence, and in 1984, it became the first company of mineral water worldwide. However, in 1990, "the case of benzene" strongly weakened the group and it was bought by Nestle...
