What are the most efficient media and related strategies used by companies to target children?
Essay - 20 pages - Services marketing
This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a literature review in...
Lenôtre in China Beijing: The biggest market for the biggest gastronomical group
Presentation - 135 pages - Services marketing
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
Contrex - Marketing plan
Essay - 4 pages - Services marketing
Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its important content rock salt. Finally, it permits a...
Sonatrach and European gas market
Presentation - 17 pages - Services marketing
Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...
Indian electricity, potential market research, doing business in the Indian Subcontinent
Essay - 5 pages - Services marketing
The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further...
Marketing policy Mk 32003: The means-end theory and converse
Essay - 5 pages - Services marketing
The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to organise this complex attitude, some authors...
Overview of the consulting market in Shanghai
Market study - 49 pages - Services marketing
Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...
Market research: Mobiles in Ireland
Market study - 12 pages - Services marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
Marketing to women
Essay - 9 pages - Services marketing
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...
The impact of congruency and contrast on the effectiveness of happy ads
Essay - 11 pages - Services marketing
Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its competitors, so this is for a company a way to...
Global marketing: Russian food market
Essay - 8 pages - Services marketing
The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with different investing potential possibilities. Some...
Wilkinson sword intuition
Essay - 9 pages - Services marketing
Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers: it became as competitive as the masculine...
Red Bull marketing for the Philippine market (2007)
Essay - 10 pages - Services marketing
The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their support for...
Peugeot in the United States (2006)
Essay - 10 pages - Services marketing
A MNE (Multi National Enterprise) is a company that has an integrated global philosophy concerning both domestic and overseas operations. It means that these companies have to adapt their strategy and structure according to their different actions, knowing that today's marketplace is very...
Caroll's introduction to the Chinese middle market
Essay - 8 pages - Services marketing
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...
Creating a marketing communication campaign for the entertainment industry
Essay - 6 pages - Services marketing
Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program....
The modern portfolio theory
Essay - 7 pages - Services marketing
The aim of the Modern Portfolio Theory is to provide to a portfolio owner the tools necessary to implement an efficient and sustainable strategy focusing on minimizing the risk. According to this theory, risk is supposed to be reduced through the choice of a diversified portfolio. In fact,...
Market definition - Theory and case study
Essay - 7 pages - Services marketing
The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. “The definition of the relevant market is an important initial step in establishing whether a particular firm qualifies as dominant”...
Business communication: Miller Lite
Essay - 9 pages - Services marketing
After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...
Ikea & Conforama marketing
Case study - 11 pages - Services marketing
Nowadays, customers are more and more demanding and seek the best product that fits their needs and likes. Marketers also have been forced to face up to fast changes and trends. Besides, a company cannot answer to all consumers' needs so it has to choose whom its product or service will address....
Corporate entrepreneurship: The case of Naturis
Essay - 10 pages - Services marketing
The study of Corporate Entrepreneurship (CE) is gaining increasing interest within the field of Entrepreneurship. Much research has been carried out, mainly focusing on identifying determinants and outcomes of CE. Scholars suggest that the term “corporate entrepreneurship” encompasses...
Marketing challenges when targeting developed markets: How to overcome them?
Essay - 10 pages - Services marketing
Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in developed countries....
International marketing: the French company Caroll in Brazil
Essay - 16 pages - Services marketing
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...
The impact of negative rumors on consumers' behaviors
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger firm to...
Volkswagen's Touareg "Kong" advertising campaign study
Essay - 6 pages - Services marketing
December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this deal, the...
Global industry study: Hennes & Mauritz (H&M)
Essay - 11 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...
European brewing market analysis
Market study - 4 pages - Services marketing
To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...
A look at the Bass model: Report structure
Essay - 16 pages - Services marketing
Diffusion is a popular theory of communication used in marketing to model the first-purchase sales growth of a new product over time. As Mahajan et al (1990) put it diffusion theory suggests that a new product is first adapted by a few innovators who, in turn, influence others to adopt it. Taking...
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Essay - 22 pages - Services marketing
Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in 1984, the Toyota motor corporation. Toyota is a...
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
