A presentation on marketing management
Presentation - 61 pages - Services marketing
This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic planning. It will also talk about the BCG...
Wipro Infotech: The market aspects of laptops
Market study - 31 pages - Services marketing
Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other models...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance
Case study - 35 pages - Services marketing
A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some people may only...
Creativity in advertising
Dissertation - 30 pages - Services marketing
Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of...
Advertising on the radio
Case study - 48 pages - Services marketing
Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes...
Advertising - An overview
Thesis - 27 pages - Services marketing
Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
Market potential of Levi's
Thesis - 40 pages - Services marketing
A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...
The relevance of Below: The Line activities to current marketing communication practices
Thesis - 11 pages - Services marketing
The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line activities, widening both scope and intensity...
Consumer behavior in the services sector
Market study - 21 pages - Services marketing
This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers decision making process. It will then talk about the...
Creating Market Value for the customer.
Presentation - 21 pages - Services marketing
We will first talk about Value delivery and its two dimensions. These dimensions are effectiveness and efficiency. There also exist tools for creating customer values. The user is primarily concerned that the product or service performs as desired and that its use delivers social & emotional...
Information technology and knowledge economy
Thesis - 5 pages - Services marketing
Information Technology (IT) is the industry, which through the use of computers and other supporting equipment helps in the spread of knowledge. The term information helps in the spread of knowledge. The term information technology includes computers and communication technology along with...
The impact of advertisement on the buying behavior with reference to the consumer durables
Dissertation - 47 pages - Services marketing
The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different companies...
A study on event management
Thesis - 23 pages - Services marketing
Michael J Wolf, in his book "The Entertainment Economy" says, "Entertainment not autos, steel or financial services is fast becoming the engine of growth of the new economy". Digitalization, broadband and internet make this among the fastest growing businesses worldwide. Entertainment...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Market potential for photo copier & allied products: Xerox India Ltd
Market study - 25 pages - Services marketing
Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance earlier in...
Importance of organizational marketing
Thesis - 13 pages - Services marketing
Since the 1950's various concepts have captured the imagination of scholars and practitioners (organizational identity, corporate identity, corporate branding, corporate image, corporate reputation and corporate communications). Each of these concepts has their own intellectual roots and...
Mutual fund as an investment options in Prudent Corporate Advisory Services Limited
Essay - 83 pages - Services marketing
All investments carry risk in some form or the other. Risk, liquidity and return are the so-called factors, which are considered before making an investment. But there is a trade off between risk and return. Lower the risk and lower the return. The decision of which mode of investment to choose...
A report on Indian rayon
Dissertation - 105 pages - Services marketing
Man-made fiber includes both synthetic fibers and celluloses. Rayon is a generic term for man-made fiber, composed of regenerated cellulose and deviates also called as celluloses. The standard types include viscose staple fiber (VSF) and continuous viscose filament yarn (VFY) while the...
How language in advertising has changed over the decades
Case study - 5 pages - Services marketing
Like ball players with their bats, or librarians with their books, advertisers look to a versatile collection of contrivances for seducing an audience. Advertisers look to words and language as their way of capturing the attention, and hopefully the dollar of those who are exposed to it. The way...
The ethics in advertising
Thesis - 26 pages - Services marketing
The field of advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic purposes: to inform and to persuade, and —...
Effects of television advertising on children
Thesis - 5 pages - Services marketing
In their article, The Commodity Flow of U.S. Children's Television, authors Matthew P. McAllister and J. Matt Giglio argue that commodity flow is one of the most prominent aspects of television programming for children, and that this commodity flow and corporate brand imaging builds into the...
Derivatives market in India: A study of Wipro Limited shares
Case study - 50 pages - Services marketing
The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the financial markets...
Study and analysis of extrusion processes
Thesis - 29 pages - Services marketing
Today most of the industries use this Extrusion process, for manufacturing of different components. In this process a block of metal is reduced in cross section by forcing it through a die orifice under high pressure. In general, extrusion is used to produce cylindrical bars or hollow tubes, but...
The notion that strategy is independent of the details of running an organization: The great fallacy of conventional management
Thesis - 8 pages - Services marketing
Defining strategy is a challenging thing to do but the characteristics of strategy can be summed up in the following definition, “A strategy is the set of actions through which an organisation, by accident or design, develops and uses them to deliver services or products in a way which its...
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.
Case study - 35 pages - Services marketing
LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...
Experiences of Apple's symbolic foundations
Thesis - 9 pages - Services marketing
Sparked by a phenomenon that I call “I-culture”; this research attempts, at first, to delineate the contours of the technological culture that Apple attempts to construct through various symbolic approaches. It then explores how people receive these symbolic messages. Finally, in light...
A study on comparative analysis of customer satisfaction
Case study - 48 pages - Services marketing
Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the organization to “think and save...
