Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Market study - 9 pages - Services marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...
Comparison of the competitor prices in a service context and the implications of setting up an effective pricing strategy
Market study - 6 pages - Services marketing
These days, services have known an outstanding growth and have become an important part of economies (Avlonitis and Indounas 2007). Thus, more people work today on services, than ever before and services are no longer just an insignificant option linked to tangible goods (Palmer 2005). However,...
Analyzing financial statements of Coca-Cola and Pepsi
Market study - 20 pages - Services marketing
“In 2010, The Coca-Cola Company (TCCC) stands firm in the top spot, while PepsiCo trails way behind its archrival. In light of the slow economic recovery and lingering discussions about a double-dip recession in developed Western markets, it is important to note which players have proved...
Strategic marketing plan for Caroll (the French "fashion house") in China
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...
Business Report- How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - Services marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Zara case study
Case study - 8 pages - Services marketing
The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because there are high...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...
Benefits
Case study - 4 pages - Services marketing
Benefits: The benefit system date of the First World War, when manufacturers decided to withdraw a certain percentage of workers' wages for redistribution to families (more than four children). Originally this system was designed to boost the birth rate. Soon, their ideas grew and enabled...
Market Analysis of surfwear
Market study - 4 pages - Services marketing
Market trends of surf wear: The sports industry is a true market economy, with continued growth for over 10 years. This market is not only dependant on the “surfboard" phenomenon but it also took advantage of the phenomenon of sportswear which is a growing trend among the young people...
Case study of Starbucks
Case study - 1 pages - Services marketing
The international marketing strategy of Starbucks: Starbucks is a coffee bar in the U.S. that markets high-quality coffee.When we talk about the brand awareness the company seeks to distinguish itself from competitors by placing the product quality (including the quality of coffee beans) in the...
Association logisticians: ASLOG
Case study - 3 pages - Services marketing
Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between customer expectations...
Reforms of the Cuban economy (1980 - 2011)
Essay - 5 pages - Services marketing
Introduction The current economic situation in Cuba cannot be attributed to the lack of natural resources or manpower. The cause can be traced back to their dependence on the USSR [1] and the other members of COMECON [2] between the 1970s and the 1980s. This enabled the country to receive...
Nespresso
Case study - 4 pages - Services marketing
Nespresso is a global company and is considered a true pioneer in the world. It is a benchmark of the coffee market. It is positioned effectively in high-end and strives to offer its customers the best in quality. This company is growing and has an average annual growth above 30% since 2000. It...
The development of Chinese luxury brands in France
Thesis - 4 pages - Services marketing
Even though the emergence of Chinese luxury brand is considered a potential risk in the industry, the Walpole 2005 meeting entirely dedicated to this topic concluded that they would not enter the global market soon. In fact, they are still quite absent in France, where only Shanghai Tang and...
Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form
Thesis - 25 pages - Services marketing
The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert is...
Market research information technology
Essay - 4 pages - Services marketing
Market research is the process of gathering and recording in a systematic way the data about customers, competitors and the market and then analyzing the data to get the required information about their behavior and how to manipulate them to the benefit of your company or your product (QuickMBA,...
Critically discuss the relation between emotional intelligence and employee performance
Essay - 6 pages - Services marketing
Nowadays, Emotional Intelligence (EI) is given due attention at our workplace in almost each organization. As one concept in the theory of organizational behavior, EI is proven by researchers associated with individual's career development in a way that it can influence employees' job...
Ben & Jerry's campaign plan for the "Fair Trade" campaign
Thesis - 6 pages - Services marketing
Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method (PR Smith,...
Chocri chocolates in the Japan market
Market study - 13 pages - Services marketing
The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...
Teens: A new marketing target
Thesis - 20 pages - Services marketing
The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...
The Swatch Smart Car
Case study - 1 pages - Services marketing
The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters...
Energy Marketing
Case study - 6 pages - Services marketing
Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we must ask ourselves is...
Green tourism
Essay - 4 pages - Services marketing
France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...
McDonald's - analysis and evolution of business model
Case study - 10 pages - Services marketing
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
Products of the Ferrero Group
Case study - 6 pages - Services marketing
Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or as part of a family unit....
Consumerism in Morocco
Essay - 10 pages - Services marketing
Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
The marketing strategy of diesel
Case study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Volkswagen - History and prospects
Case study - 5 pages - Services marketing
The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...
