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29 Sep 2010
doc

Clear-Wire-IP, a new way of calling

Essay - 13 pages - Services marketing

There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...

29 Sep 2010
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Strategic marketing : the secrets of Harry Potter's success

Case study - 12 pages - Services marketing

Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...

29 Sep 2010
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The online dating market

Market study - 7 pages - Services marketing

Dating is a form of human courtship consisting of social activities done by two persons with the aim of each assessing the other's suitability as a partner in an intimate relationship or as a spouse. It is a specialized meeting system where the objective of the meeting, be it live or phone or...

29 Sep 2010
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Launching of the Evian bottle water in India

Case study - 38 pages - Services marketing

The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...

29 Sep 2010
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Ericsson and the creation of the mobile telephony systems business

Case study - 7 pages - Services marketing

In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...

29 Sep 2010
doc

Viral marketing: targeting at children

Case study - 5 pages - Services marketing

Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to present...

29 Sep 2010
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The logan's Renault

Case study - 24 pages - Services marketing

In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept car from its...

29 Sep 2010
doc

Tobacco industry

Market study - 14 pages - Services marketing

Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco...

29 Sep 2010
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Men's luxury ready to wear clothes in France

Market study - 6 pages - Services marketing

The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion (17%...

29 Sep 2010
doc

Brand Project: Elsève

Case study - 36 pages - Services marketing

L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...

29 Sep 2010
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Smirnoff Ice Vs. Bacardi Breezer

Case study - 40 pages - Services marketing

We have been requested to conduct a marketing research on the Alcopop industry and its two leading brands: Smirnoff Ice and Bacardi Breezer. In addition, we have developed a suitable marketing strategy and tactics for both brands in this specific industry. In order to conduct the research, a...

29 Sep 2010
doc

Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...

29 Sep 2010
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Marketing - Diesel

Case study - 48 pages - Services marketing

In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...

29 Sep 2010
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Analysing the advertisements of Adidas and Reebok

Case study - 13 pages - Services marketing

This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...

29 Sep 2010
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Zara and globalisation

Case study - 4 pages - Services marketing

Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places...

29 Sep 2010
doc

L'Oréal Paris hommes

Case study - 15 pages - Services marketing

L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...

29 Sep 2010
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Analysis of Nespresso's targets - published: 29/09/2010

Essay - 8 pages - Services marketing

The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...

29 Sep 2010
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Analysis of Nespresso's targets

Case study - 4 pages - Services marketing

Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle...

29 Sep 2010
ppt

Giorgio Armani: Company profile and strategy

Case study - 36 pages - Services marketing

As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...

29 Sep 2010
ppt

Calvin Klein & Tommy Hilfiger : Distribution

Case study - 60 pages - Services marketing

Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...

29 Sep 2010
ppt

International luxury distribution: Coach and Polo Ralph Lauren

Case study - 55 pages - Services marketing

A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...

29 Sep 2010
ppt

Comparison between Tiffany VS Bvlgari(2004)

Case study - 44 pages - Services marketing

It is an astonishing fact that the jewelry sector is the largest in the luxury goods industry with a global retail sales amounting to $150 billion. The biggest contributor is the US. The US market represents a total of $ 43 billion in this industry. Some of the major players in the luxury...

29 Sep 2010
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The success of Bacardi Breezer in UK

Case study - 7 pages - Services marketing

The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...

29 Sep 2010
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Social marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength

Essay - 29 pages - Services marketing

The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...

29 Sep 2010
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Morrisons going to China

Case study - 26 pages - Services marketing

Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....

29 Sep 2010
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Advertising influence on impulsive buying

Essay - 22 pages - Services marketing

In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...

29 Sep 2010
doc

Brand management - published: 29/09/2010

Case study - 21 pages - Services marketing

In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....

29 Sep 2010
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Relationship marketing

Essay - 4 pages - Services marketing

As everybody knows, marketing is a science which studies how to deal with customers and partners in order to facilitate sales of goods or services. Currently, many people, especially consultants, stress on the marketing relationship between corporations and customers. We can note that customer...

29 Sep 2010
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International marketing strategy: Ikea

Case study - 29 pages - Services marketing

This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...

29 Sep 2010
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Thuasne commercial positioning in medical textiles in Czech Republic

Essay - 8 pages - Services marketing

Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...