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29 Sep 2010
doc

Case study: You Tube

Case study - 11 pages - Services marketing

You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the...

29 Sep 2010
pdf

United Colors of Benetton

Case study - 20 pages - Services marketing

United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...

29 Sep 2010
doc

Procter and Gamble marketing strategy

Dissertation - 36 pages - Services marketing

We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...

29 Sep 2010
doc

Levi Strauss Japan K.K.: a denim jeans market

Market study - 7 pages - Services marketing

Levi Strauss is a world renowned brand in the apparel industry. Its core product lines for men, women and youth are the LSJ brands of jeans and jean-related products. Facing a period of economic crisis in the Japanese market, Levi Strauss risks to lose its market shares. How can LSJ manage to...

29 Sep 2010
doc

International Marketing: the Bergamote of Nancy (06/2006)

Market study - 4 pages - Services marketing

The use of the essential bergamot oil in Lorraine has gone up in the 19th century. The tradition reports that it was introduced in 'Nancy' by King Stanislas Leszcynski, as a perfume. Then 'Bergamote de Nancy' was born in 1850 due to the talent of Jean Frédéric Godefroy Lillich, a...

29 Sep 2010
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Bentley tells it like it is? (2006)

Essay - 8 pages - Services marketing

Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...

29 Sep 2010
doc

Coastal Pipe Company

Case study - 8 pages - Services marketing

Coastal Pipe Company is a division of the Arnol Corporation. The firm is facing hard times, and Alan Buford, manager of the corporation has had to come up with a specific marketing strategy plan to stop the losses. At present, the company is experiencing several losses. Our task is to help Sir...

29 Sep 2010
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Apple case study - published: 29/09/2010

Case study - 9 pages - Services marketing

Apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, Apple has the best designed hardware from an aesthetic's point of view of any vendor. It is amazing that, after several years, no one has been able to design a...

29 Sep 2010
doc

The face shop

Case study - 17 pages - Services marketing

The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...

29 Sep 2010
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Haute couture in Paris

Essay - 7 pages - Services marketing

"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It...

29 Sep 2010
ppt

Entry mode strategies of wall-mart in MEXICO

Market study - 15 pages - Services marketing

Entry mode in the international business: The joint venture of Wal-Mart and Cifra. This paper will study why this venture is called a wealthy marriage. There will be a comparison of Wal-Mart's entry mode in Mexico and China, and a recommendation for foreign investment, as well as an analysis...

29 Sep 2010
doc

DELL: Logistics research report

Case study - 21 pages - Services marketing

Dell has revolutionized the industry in the last 20 years, to make computing accessible to customers around the globe, including businesses, institutional organizations and individual consumers. Because of Dell's direct model, and the industry's response to it, information technology is...

29 Sep 2010
doc

Business Value of Amazon e-business

Case study - 12 pages - Services marketing

In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many...

29 Sep 2010
doc

Targeting the Teenagers in Marketing

Market study - 15 pages - Services marketing

Teenagers today are a very integral part of almost every western society including France and represent a very big market. Owing to the increase in the number of adolescents, the need to understand them and their needs becomes quintessential. This essay goes on to define teenagers and what they...

29 Sep 2010
doc

L'Oreal Redken For Men

Case study - 22 pages - Services marketing

As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to do...

29 Sep 2010
doc

e-business in the development of Interflora - Case study

Case study - 11 pages - Services marketing

Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...

29 Sep 2010
doc

Beaujolais in China

Case study - 31 pages - Services marketing

The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China. According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This city symbolizes...

29 Sep 2010
doc

Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...

29 Sep 2010
doc

Design a marketing plan for Lise Charmel in China

Case study - 11 pages - Services marketing

Compared to lingerie brands for men and women such as Athéna, Triumph, Hom, Chantelle, Well, or Princesse Tam Tam, Lise Charmel is a real reference. In terms of fashion, the Lise Charmel product line fits the market perfectly, and emphasizes on the silhouette and the forms of the women, which is...

29 Sep 2010
doc

Dog Day Care Center: product project

Case study - 6 pages - Services marketing

Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there is no...

29 Sep 2010
doc

Analysis of the Marketing Communications : American Eagle

Case study - 26 pages - Services marketing

American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...

29 Sep 2010
pdf

Presentation of Nespresso

Case study - 13 pages - Services marketing

Coffee is a product which has become indispensable today. Coffee represents 4% of the world trade foodstuffs that are exchanged. More than a simple product, drinking coffee, and during anytime of the day, has become a rite, a custom, a tradition. Nespresso is a brand of Nestle, a Swiss firm....

29 Sep 2010
doc

An analysis of the structure of the Canadian retail industry

Market study - 9 pages - Services marketing

The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in Western...

29 Sep 2010
doc

Danone in India

Case study - 5 pages - Services marketing

Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became a...

29 Sep 2010
doc

Marketing strategies adopted by organic cosmetic brands

Case study - 45 pages - Services marketing

This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of bio-cosmetics...

29 Sep 2010
doc

Apple case

Essay - 9 pages - Services marketing

It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or...

29 Sep 2010
pdf

Carrefour in China

Case study - 42 pages - Services marketing

"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...

29 Sep 2010
pdf

Analyzing H&M

Case study - 20 pages - Services marketing

Our previous paper had concentrated its analysis on H&M with the implementation and subsequent consequences of the square model. We thereafter discovered that this company has created a solid foundation for a success story and this in turn provides a very green picture to the business world...

29 Sep 2010
pdf

Plan marketing inter-marches : True jeans

Essay - 16 pages - Services marketing

This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it...

29 Sep 2010
doc

US Condom Market

Market study - 11 pages - Services marketing

The total U.S. market for condoms, including sales through all retail channels touched $398.3 million in 2005. It has been increasing by 2.8% from 2004. The U.S. condom market is a stable and matured one growing at a steady rate every year. So in terms of main players which preoccupied the...