Relaunch the BMW C1 - advertising copy
Case study - 9 pages - Services marketing
Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...
What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Services marketing
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...
Renault strategy in India
Case study - 2 pages - Services marketing
Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian...
Strategic Marketing: Caroll on the chinese market
Case study - 7 pages - Services marketing
Nowadays, companies are upping their competitive index in order to keep up with the globalization trend sweeping the international business landscape. A company cannot hope to survive only by opening subsidiaries in its own country. So, these companies are forced to open subsidiaries in other...
Diamond Travel : market strategy and financial statement
Case study - 9 pages - Services marketing
Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
Brand management of Mumm
Case study - 10 pages - Services marketing
The House of G.H. Mumm was founded in 1827 by George Hermann Mumm and is today the third-largest champagne producer in the world, with more than 8 million bottles sold each year. Around 60% of the company's sales are credited to exports. GH Mumm is found in more than 100 countries worldwide...
Veuve Clicquot Ponsardin in "Wines and Champagne" market
Case study - 15 pages - Services marketing
Champagne belongs to the "Wines and Champagne" market. This market is constituted of numerous actors which are the wine growers, the Houses of Champagne and the cooperatives. These actors are at the same time suppliers and competitors on the Champagne industry but also on the grape industry, the...
Ryanair, a model of competitive advantage?
Case study - 8 pages - Services marketing
Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...
Launching of the store Ikea in India
Case study - 7 pages - Services marketing
I have decided to develop Ikea in India, and think that it would be interesting to focus on the following questions: How will IKEA's products and services integrate into the Indian market? What adjustments are or will be necessary to enter the Indian market of furniture? What threats from...
PESTEL and SWOT Analyses - Qantas
Case study - 4 pages - Services marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
International management in the chinese market (2009)
Case study - 9 pages - Services marketing
We present the case of the entry of eBay on the Chinese market and discuss the company's strategy. The case pertains to the period between 2002 and 2006, during eBay's entry on the Chinese market when it had adopted several different strategies in order to tap and snatch a share of the Chinese...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
What's the future for biological cosmetics in France?
Market study - 7 pages - Services marketing
Biological cosmetics know a recently very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loreal want to increase their market shares thanks to this new segment. What's the future for biological cosmetics in France? In the first part, I will see the notion of...
Natura Pura business plan
Business plan - 23 pages - Services marketing
Natura Pura is a company that was established in 1999 in Portugal. Natura Pura produces and sells textile products (home textiles and clothing) made of natural fibers. In the beginning, the first strategic goal established was to develop in the foreign market, which was a strategic vision of the...
Google strategic management : Internationalization and diversification
Case study - 20 pages - Services marketing
Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...
Sephora Men
Case study - 12 pages - Services marketing
In the current scenario, worklife has become stressful. Indeed, the business is getting competitive and difficult to deal with, owing to globalization and multi cultural approahces along with the development of the entrepreneurial spirit and the fact that monopoles are now very rare, as costs and...
Business tourism market of Paris
Market study - 11 pages - Services marketing
Since the beginning of the first trade shows, direct contact has emerged as the best way to communicate. The development of IT has enhanced this trend. Virtual contacts can stimulate or initiate physical meetings however in any case, they cannot be substitutes. This explains the massive growth of...
Organic cosmetics market in Europe
Market study - 113 pages - Services marketing
The European market for natural cosmetics is a dynamic market. The organic cosmetics segment is no more a niche market in Europe and has gained marketshare in the classical cosmetics segments. It has grown at double digit speed (30-40% for France, the fastest growing market). As a consequence,...
Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers
Essay - 4 pages - Services marketing
Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can afford...
Waitrose's marketing strategy
Case study - 27 pages - Services marketing
Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A marketer has...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Services marketing
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's drinks...
Hilton Hotel Sydney
Case study - 7 pages - Services marketing
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an...
Organic clothing: a change in behaviour - analysis of marketing campaigns
Case study - 4 pages - Services marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of eco-friendly...
AB Inbev : international marketing strategy
Case study - 8 pages - Services marketing
One of the biggest trends in the global beer business has been the steady rush by the bigger brewers to establish links with local market leaders and build strong global networks to leverage the advantages of scale. Another top priority for leading brewers has been to plant footholds in markets...
Marionnaud - Risks and Opportunities that a Potential "Repreneur" Needs to Take Into Consideration for a Good Development
Case study - 3 pages - Services marketing
Marionnaud is the first company in perfume business in France (with more than 20% of the market share in the French market) and the second in Europe. The company places customers on the center in accordance to the company's interests. Mr Frydman heads the company. He is very close to its...
Integrated Marketing communications
Worksheets - 2 pages - Services marketing
Integrated Marketing communication is a marketing concept that implies that two and two equal 6, that is to say that all parts together have a greater value than each part taken individually. That's the idea of synergy. It is a new way of looking at the whole and realigning communications to...
What is marketing communications?
Essay - 4 pages - Services marketing
Through this document we will try and understand what is implied by marketing communications. I have divided my presentation into five parts. First of all we'll go through a couple of definitions. Then we'll talk about the components of the marketing mix and marketing environment. In the...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
