Li and Fung: Case study
Case study - 5 pages - Services marketing
The Chinese company Li & Fung was created in the Guangzhou area in 1906. This is a family company founded by Fung Pak Liu, the grandfather of the actual director Victor Li. The first goal of Li & Fung when it had just been created was to act as a ‘broker': Fung, who was an English speaker,...
Create a new tissue (Birth date: 11/27/1987)
Essay - 5 pages - Services marketing
Paper tissue has become a very common and ordinary product, and its use is very frequent. Moreover, a lot of different tissues have already been released, such as recyclable tissues, tissues with different smells etc. Now tissues are even used in ads, with companies offering designed packs to...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Company analysis: The case of Red Bull
Case study - 4 pages - Services marketing
Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...
The fast food industry
Thesis - 2 pages - Services marketing
Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short time of preparation and...
The Importance of business travellers for Airlines
Essay - 11 pages - Services marketing
We can say that business travellers are people who need to travel as a part of their job to increase their company's revenue or to represent their company in another place. As they travel many times in a year (ten times the leisure traveller in average), they have a high expectancy of the...
The threat of identity theft in direct marketing
Essay - 4 pages - Services marketing
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also in the...
Project marketing - case study of the company 'Michel and Augustin'
Case study - 11 pages - Services marketing
The instability which is sensed nowadays in the French biscuits and cakes market is mainly a consequence of the economical context. The current crisis carried a strong recession and its impacts are difficult to foresee. We noted from 2005 to 2007 a period of rising prices concerning the biscuit...
Proposal for Integrated Communication (IMC) for Aer Lingus - recovering a lost market
Case study - 10 pages - Services marketing
In order to implement our IMC campaign, we decided to divide the market into 3 types of targets, which are frequent travelers (general target), businessmen (main target) and families (secondary target). More precisely, we will focus on businessmen from both genders, aged between 25 to 50 years...
Analysing Marketing company "Rent-a-car"
Case study - 7 pages - Services marketing
Enterprise Rent-a-car is the biggest car rental company in Northern America. It has over 5500 local branches in Canada, the US, Ireland, Great Britain and Germany and regulates around 600.000 cars worldwide. It offers car rentals to its customers for time periods from one day up to three months....
Analysis of marketing business "Smartbox"
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
The retail and the atmosphere of different outlets
Essay - 2 pages - Services marketing
Retail Marketing plans, sales promotional ideas, does the branding and advertising for the retailer. Getting the brand noticed favourably at a point of sale, dramatically affects the chance of getting higher retail sales. The design of a store is really important because it helps the retailer to...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we have all been...
Sector Analysis for Converse
Market study - 13 pages - Services marketing
Converse shoes are more than just shoes. They carry with them almost 100 years of history and love of sport. Marquis M. Converse opened the Converse Rubber shoe Company in Malden (Massachusetts) in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for...
Presentation of the IKEA international group
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
Business Plan Lyon Party Bus
Business plan - 8 pages - Services marketing
This project deals with an old London double Decker bus, totally fitted out to receive and host persons in Lyon (France) and its suburbs. We will organize parties (birthdays, retirement, New Year, stag parties, etc) firm seminars and tours, as the bus will be travelling around the most beautiful...
T-Mobile - marketing strategy and communication plan
Case study - 16 pages - Services marketing
Networking market is a huge market in UK. We talk about 74 million mobile connections that permitted to make 99 billion outbound calls in 2007. And the market grows by an interesting proportion, as shows the 91% rise of the number of minutes between 2002 and 2007…but these features imply a...
Heineken - Company Report
Case study - 30 pages - Services marketing
The Heineken company was started up in 1864 by Gerard Adriaan Heineken. In 1873 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij. In 1874 Gerard Adriaan Heineken opened a second brewery in Rotterdam. In 1886 Dr. H. Elion developed the “Heineken A-yeast” in the...
Luxury and ethics
Essay - 1 pages - Services marketing
"The benefit is valid only if the means of obtaining it is ethical". The concept of luxury is the realization of unconscious desires of human characterized by a constant scarcity. (Larousse dictionary). Ethics is a result of all the actions for the point of view of the environment, that are...
Group Project - Oakland Food Connection
Case study - 7 pages - Services marketing
Much of Oakland is considered a "food desert" as the entire community area lacks access to supermarkets and access to affordable, fresh healthy food. Instead, low income communities in west and east Oakland are filled with fast food restaurants and liquor stores that disempowered the community,...
Dove - Analysis of marketing plan
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
Strategic Marketing Analysis of Coca-Cola Enterprises, Thomson Reuters, Rolls-Royce and Skandia
Case study - 3 pages - Services marketing
Coca-Cola is the first company in the world selling sparkling beverages. The company is at the head of more than 500 sparkling drinks brands in more than 200 countries worldwide. The diversity of regions and culture (including buying behavior, occasions, religion, beliefs etc) are parts of the...
The image of the perfume brand : Clive Christian
Case study - 9 pages - Services marketing
Clive Christian's brand image has been maintained through communications focused on the product's exclusive imagery, high quality, premium prices and limited distribution all over the world. From the beginning, Clive Christian has displayed its high quality perfume through special...
Segmentation Targeting and Positioning
Presentation - 16 pages - Services marketing
Segmentation is the process of dividing the market into segments, targeting is the process of deciding which and how many segments to target, while positioning is the process of creating an image for the product in the mind of the target audience. Segmentation variable or bases are the dimensions...
Business Plan on Exporting LYDC (English Handbags) to Brazil
Business plan - 7 pages - Services marketing
Brazil is one of the most promising emerging countries such as India and China. With an 8,547 400 km² surface and a population of 191,043,661 inhabitants, Brazil is the fifth largest country in the world regarding surface and population. Also, Brazil is the 10th global economic power. However, it...
International marketing adaptation versus globalization
Worksheets - 2 pages - Services marketing
Company uses globalization/standardization when its products are produced for many markets in the same way. A company uses adaptation when it produces special or modified products for different markets. Standardization implies that the company uses the same brand name for the markets it operates...
The strategy of Honda
Case study - 5 pages - Services marketing
Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...
A short history of big business Nestle
Essay - 4 pages - Services marketing
Nestlé is a food company created in 1867 in Vevey, Switzerland. Currently, this Swiss company is present in more than 106 countries and owns 52 factories across the world. Consequently, by producing locally, they can meet the demand of all the people. Among its most famous brands, we can find Kit...
McDonald's - International Development Strategy
Case study - 19 pages - Services marketing
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...
