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22 Nov 2010
doc

The Marketing strategy behind Coca- Cola's Success

Thesis - 17 pages - Services marketing

In 1886, in Atlanta, Dr. John Pemberton, a pharmacist by profession, was experimenting with coca leaves and kola nuts in his lab to discover an effective remedy against fatigue. He came up with a great tasting beverage that would quickly conquer not just the local client base but an...

22 Nov 2010
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Apple's marketing strategy - published: 22/11/2010

Case study - 3 pages - Services marketing

For a long time, products from Apple were not highlighted in advertisements in France. The launch of its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...

22 Nov 2010
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EasyMobile: An overview

Case study - 5 pages - Services marketing

One can see that the number of people who choose products based on their price tags has increased. The consumer has radicalized his behavior and is constantly seeking to compare prices and track promotions. This is a strategy that has been called the ‘takeover of consumption,' there is a...

22 Nov 2010
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The French luxury industry in China

Thesis - 45 pages - Services marketing

China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...

22 Nov 2010
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L'Oreal's Communication Campaign

Thesis - 14 pages - Services marketing

This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...

22 Nov 2010
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Market research: 'Amazon' from Hermes (2009)

Essay - 22 pages - Services marketing

"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that determines the...

21 Nov 2010
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How can Unilever adapt its marketing policy to effectively counter price rise?

Thesis - 42 pages - Services marketing

My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice was...

20 Nov 2010
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Case Analysis: Absolut Vodka - Managing Marketing Communications

Thesis - 5 pages - Services marketing

Much of Absolut's success can be attributed to chief executive Roux's marketing astuteness as he defied conditional marketing research data and transformed the adversarial environment into an opportunity. Similarly, what was an odd shaped bottle became Absolut's distinctive appeal and...

19 Nov 2010
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International customer behavior: How mp3 industries created and developed a new market?

Thesis - 26 pages - Services marketing

We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...

19 Nov 2010
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Heineken marketing strategy and communication mix

Thesis - 20 pages - Services marketing

In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...

19 Nov 2010
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Sustainable Luxury

Thesis - 13 pages - Services marketing

Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...

09 Nov 2010
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Do brands suffering from the effects of aging could ever hope to find a second life?

Thesis - 64 pages - Services marketing

Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...

08 Oct 2010
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How to deal with counterfeiting : North Korean counterfeiting of U.S. currency ?

Market study - 6 pages - Services marketing

Counterfeiting is the fact to reproduce or imitate something without being allowed. Today, counterfeiting means bad quality products in people's mind. Nowadays, all industrial markets are touched by this phenomenon : music, clothes, luxury, accessories… Moreover, counterfeiting is easier...

08 Oct 2010
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The information technology system of the company Spreadshirt.net

Case study - 7 pages - Services marketing

Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The Hewlett...

06 Oct 2010
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International consumer behavior

Course material - 8 pages - Services marketing

The function of this product is to limit the evaporation for up to 12 hours and also, avoid redness, moisturizes and irritations of the eyes. It's a new lubricant with an exclusive natural formula. This oil repairs the daily attacks and restore the natural protection on the eye (avoiding the...

04 Oct 2010
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What will be the effect of the global recession on consumer buying behaviour?

Thesis - 6 pages - Services marketing

Abstract The purpose of this essay is to examine the possible effect of the global recession on customer behaviour. Many industries have been hit hard by the recession, but this paper attempts to take a different stance by focusing on how certain products are flourishing because of changes in...

29 Sep 2010
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A&W Root Beer in the United Kingdom's Market

Market study - 26 pages - Services marketing

Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea...

29 Sep 2010
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Creating a subsidiary in Morocco Laduree

Case study - 10 pages - Services marketing

The market for delicatessen is very sought after today, and is appreciated by many. With high-end, refined products, with unique flavors, created with particular know-how, these products are popular with an increasingly demanding clientele, in search of perfection of novelty. Consumed in family...

29 Sep 2010
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Internship report in Locatel France (2009)

Case study - 11 pages - Services marketing

As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...

29 Sep 2010
pdf

Skype

Case study - 22 pages - Services marketing

This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company. The overview will help us gauge the direction of the...

29 Sep 2010
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The threat of identity theft in direct marketing - published: 29/09/2010

Essay - 5 pages - Services marketing

The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other...

29 Sep 2010
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Strategic analysis - Yahoo case study

Case study - 13 pages - Services marketing

The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...

29 Sep 2010
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Adaptation of Kellogg's Advertising Strategy for the Argentinian Market (2010)

Case study - 17 pages - Services marketing

The following report will analyze the British advert for Kellogg's Bran Flakes, which is endorsed by Chris Hoy, a triple Olympic champion in Beijing in 2008 (www.kelloggs.co.uk, 2009). The aim of this report is to take this advert and make alterations to it so that it can be used in the South...

29 Sep 2010
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Global business environment - Danone in China and in India

Case study - 5 pages - Services marketing

Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...

29 Sep 2010
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Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market

Market study - 22 pages - Services marketing

In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to identify the...

29 Sep 2010
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When Skype Enters the French Market...

Market study - 12 pages - Services marketing

Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...

29 Sep 2010
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When Advertising Rules Change... the Reebok Case

Case study - 8 pages - Services marketing

Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With the...

29 Sep 2010
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Malongo's coffees

Case study - 12 pages - Services marketing

Back in 1934, Malongo coffees came into being in a small roasting shop in the heart of Nice. After the Second World War, the brand was launched on the radio.In 1980, the first cafés were opened in Cannes and Nice. In 1992, Jean-Pierre Blanc, the general manager of Malongo met Father Van de Hoff...

29 Sep 2010
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Mattel faces its social and environmental responsabilities

Case study - 9 pages - Services marketing

Today's business organizations constantly face internal and external pressures in addressing their social and environmental responsibilities. Since the 1960s, the society has expressed growing expectations for more responsible management of companies through the incentive of the social...

29 Sep 2010
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An investigation into trade marketing practices by fast moving consumer goods manufacturers

Market study - 36 pages - Services marketing

In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...