Biological cosmetics know a recently very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loreal want to increase their market shares thanks to this new segment.
What's the future for biological cosmetics in France?
In the first part, I will see the notion of biological cosmetics.
In the second part, I will discuss on the fast growth of biological cosmetics.
Finally, I will speak about the marketing mix of biological cosmetics.
[...] So, they continue to develop biological cosmetics in France and at the international level to obtain more market shares. To continue their development, many companies have merged to have more funds. Furthermore, companies are merging with companies specialized in bio cosmetics to benefit their image. There are some examples of mergers of cosmetic groups. L'Oreal has purchased Body Shop and Sanoflore because these companies produce bio cosmetics. L'oreal has also purchased Yves Saint Laurent. Another example, Yves Rocher has purchased 35% of the capital of Terre d'Oc. [...]
[...] Indeed, if you buy a moisturizing cream in a hypermarket you can get a cheap product, or you can also buy a more expensive bio product in a specialized store. It proves that the purchase of biological cosmetics is expensive and is only accessible for a part of the population; this is a luxury product. It's normal that the prices are so high because bio cosmetics were newly introduced. However, perhaps in the long term, the increase in competition will decrease the price. Conclusion To conclude, biological cosmetics are growing fast [...]
[...] But when they buy cosmetics they prefer to buy quality products Distribution Biological cosmetics are sold in different places. They are also at hand in pharmacies. Selling bio products in pharmacies is strategic and gives credibility to the product. Consumers will have trust on the product's efficiency. Bio cosmetics are also sold in specialized stores, in beauty salons and through the Internet. Recently, biological cosmetics have been sold in hypermarkets. It doesn't mean that the price is more attractive, but it's an advantage because the products are more accessible for the wider public. [...]
[...] In France, according to the Cabinet Organic Monitor, the market for biological cosmetics has been increasing by 30 to 40% every year since 2005, and its sales represent 148 million euros. According to a study of the cabinet Mintel, France is the country where the market of bio cosmetics has progressed the most. Moreover, France is the second most important market in Europe after Germany. In 2007, the biological cosmetics industry represented of the cosmetics market. Some analysts believe that in five years, biological cosmetics could represent 30% of the market. [...]
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