The market of mobile telephony in North America, Europe and Asia Pacific is very important globally. The growth in this segment has been the lowest (between 1 and 5% in 2008) in these nations. On the other hand, the emerging markets of Africa, Middle East, and Latin America, are growing rather sharply (growth between 10 and 17.5% in 2008).
Preliminary study will focus on the most promising markets in Europe, Africa and Latin America. The markets that can be targeted more precisely are: Turkey, Germany, the Netherlands, Switzerland, South Africa and Morocco
[...] The African Mobile Market Penetration The African market of mobile telephony was developed very slowly, due to regulatory policies, closed markets, high barriers to entry and lack of local expertise in the field of Information technology and Communication. However, the region has grown rapidly over the past three years, thanks to the liberalization effort, which resulted in the formation of independent regulatory bodies and increased competition. Africa has become the market with the highest growth worldwide, with penetration rates of between 30% and 100% depending on location. [...]
[...] The mobile companies will have to first explore the seven largest national markets in Latin America: Brazil, Mexico, Argentina, Chile, Colombia, Peru and Venezuela. These are countries with heavy urban population on average) and 3G technology. This first step of exploration to locate the opportunities that exist on this continent can be done by phone. If the first approach is successful, a location on site can be considered. Mobile Distribution: Countries with High Potential Turkey Mobile Market Information Technology and Communication is one segment that has suffered the least from the global economic crisis in Turkey. [...]
[...] The mobile phone companies will have to adjust their offers in order to reach a large percentage of the population. These might even include offering simple mobile phones at, low cost. The Western mobile phone companies may even see an opportunity in this market to sell the unsold inventory in the obsolescence of those products in Western markets. The Latin American Mobile Market Penetration The penetration rate of mobiles was approximately 80% in early 2009 in Latin America, well above the worldwide average of 58%. [...]
[...] Switzerland Mobile Market Switzerland has a highly sophisticated telecommunications market, with the highest rate of broadband penetration in the continent. This is more of a competitive market, with three major players: Swisscom, Orange and Sunrise. Although Switzerland is not a member of the European Union, the country's economic integration has had a positive effect on the EU. The deregulation of the telecommunications market in Switzerland has followed the same pattern of liberalization in the European Union, which has led to growing competition. [...]
[...] Germany Mobile Market Germany is the largest mobile phone market in Europe. With sales rising from 20 billion in 2007 to €19,900,000,000 in 2008 0.6 the German market seems to be mature at first glance. However, this apparent stagnation is somewhat illusory. The penetration rate is still increasing and this lack of growth is due to the general decline in the price of the calls. In 2008, the number of mobile subscribers had increased by 10 million, reaching 107 million. [...]
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