The market analysis of Reva (India)

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The market analysis of Reva (India)

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Abstract

At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new petrochemical products could become more costly. Depleting world oil reserves and escalating pollution levels have led various communities across the world to weight the considerable benefits of Electric Vehicles (EV) Technology. Electric vehicles have a good tongue curve with no multi-ration transmission. They are clean and efficient. Electric vehicles are one area where India is at par with the rest of the world so far as technology is concerned. The world's depleting oil resources and increasing pollution levels have led people to opt for electric cars like Reva, which is Maini Groups most significant innovation and has given India a global recognition.

A part from India it has tremendous appreciation in the International Market. A Joint Venture with AEVT Inc., of Irondale California in 1995. Saw the RAVA launched on May 11, 2001, REVA the 21st century car ushered in a new era of zero-pollution, zero noise, and city transportation.

Acclaimed as the cutest most inexpensive commercially produced car in the world Reva is also the most economical. Reason being, that its running cost is just 40 paise/km it has a range of 80 kilometers in stop-&-go city driving and touches a top speed of 65 km/hr.

General introduction
Background of the study
Reva Electric Car (Pvt) Ltd
1. Background of the company
Marketing management ? Philip Kotler
1. Operational Definitions
Organization hierarchy
Functional department of the organization
Analysis and interpretation of the data
Market research and study
Findings of the study
Suggestions and recommendations
Conclusion
Bibliography

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[...] This shows that a good market exists for Reva Electric car in Bangalore in Karnataka with the help of Subsidy Scheme. A lot of respondents through that it's the correct period to come the Reva Electric Car because they suffer from daily increase of petrol & Desile prices. Most of the respondents are of the average and high income group as we see that more than 70% of them are ready to invest on Reva Electric Car. The majority of respondents like the Reva Eco Classe model compared with Reva Eco and Reva Eco AC. [...]

[...] Reva Electric Car Company is located at Bangalore's- 122E, Bommasandra Industrial Area, Bangalore - Tel: +91 7832240/7833911 Fax: +91 7832580 E-Mail: Web: www.revaindia.com Unit 1.2 : THEORETICAL BACKGROUND OF THE STUDY Market assessment for Reva electric vehicles under central subsidiary scheme. SUBSIDY A subsidy is generally a monetary grant given by govt. in support of an activity regarded as being in the public interest. Sometimes it may also refer to assistance granted by others, such as individual or non-govt. [...]

[...] Here, the researcher has concentrated on the classification, tabulation, analysis and interpretation of the primary data. The same has been analyzed by making use of various statistical techniques. CHAPTER FIVE: In the last chapter, researcher has given the findings; conclusions based on the analysis and interpretation of the study and have made suggestions based on the respondents' opinion and conclusion. Unit 2.10 : LIMITATION OF THE STUDY Any study is subjected to constraints like time, efforts, cost, raw materials etc. [...]

[...] order to save the congested cities, electric vehicles like REVA are the only choice left to the citizens.” Unit 2.4 : REVIEW OF LITERATURE INTRODUCTION Reva Electric Car (Pvt) Ltd Background of the company Marketing management Philip Kotler Operational Definitions Internet: www.askjeeves.com, www.google.com, www.revaindia.com, Search subsidy Texts & Tutorials: Advertising Management David A Aaker, Rajeev Batra and John G Myers Preparation & format of Questionaire Marketing Management Philip Kotler Type of Questions Research Methodology Research and Quantitative Methods Paramahamsa foundation Research Techniques Analysis and Interpretation of data Sampling Marketing research Dr. [...]

[...] Unit 2.5 : OPERATIONAL DEFINITIONS OF THE CONCEPT SUBSIDY A subsidy is generally a monetary grant given by govt. in support of an activity regarded as being in the public interest. Sometimes it may also refer to assistance granted by others, such as individual or non-govt. Institutions. Although this is more usually described as charity. A subsidiary normally exemplifies the opposite of a tax, but also can given using a reduction of the tax burden. These kinds of subsidy are generally called tax expenditures. [...]

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