Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value.
However in 2008, because of the world economic recession, the automobile industry's growth rate decreased by 5.9 % in value and 0.5% in volume.
Indeed, automobiles have introduced an important value and convenience for people, but the same people have economic difficulties and also suffer from unemployment issues. Thus, they show up on their purchasing decisions during the period of economical crisis.
Moreover because of the world financial crisis, banks also offer credit to a few consumers to purchase automobiles. This factor is also a reason for decline in sales apart from the higher interest rate issues.
Finally, the World is becoming more and more concerned with the environmental and energy consumption issues, which are growing day by day but the efforts to reduce CO2 emissions isn't enough.
[...] However, despite encouraging prospects for the emerging electric car market, a recent study has indicated that this market would represent only of the automobile market in 2025. It underlines the fact that the production costs are much higher than that of usual cars', also that people who are always running could be possibly not ready to sacrifices demand for an electric car. Financial help of French government for ecologic cars Currently, the French government currently offers a bonus for the people who substitute their old car by a new one which is less pollutive, thus respecting gas emission restriction. [...]
[...] The car, in this case, is the extension of the car owner's personality. So, regarding each segment the consumer will have many different roles offered by different competitors. He will take the decision to purchase a by analyzing study from different points including. That could include price, utility, design, brand image, and respect of the environment. But the final decision should be taken regarding the motivation of purchase of the buyer. Competitive analysis As we can see from the figure below Renault owns a good position in European automobile market that stands at the fourth position with of market shares. [...]
[...] If you are not ready to purchase this electric car you must be at least convinced of its benefits and you must consider “Renault as an electric car of the automobile market. We will promote a valuable image of “Renault We will implement “Drive the change”, the new slogan of Renault in Renault's advertisings. We want to use this image of the brand by claiming that “Renault drives change and also that you drive the change by driving a you are an example in the society. [...]
[...] Internal analysis of the group and position of “Renault in the group brand's portfolio We will focus on a new product: the “Renault which is an electric car currently,recently developed by the Renault group. You will see through the statement of the Renault's general director Carlos Ghosn what Renault's strategy is about this electric car: are preparing for the future with two other projects designed to extend the limits of our mobility progress and thus of our industry. The goal today is no longer simply to reduce the negative environmental impact of cars but to eliminate them. [...]
[...] WAs we are going to launch a new “Renault” car in the domestic market that will focus on the French new car market which accounts for of the total European market's value. The French new cars market increased by only in 2008 to reach a value of $ 55.6 billion, but only to fall by in volume to reach 2,013,712 units. The annual compound growth rate of the market in the period 2004-2008 was in value and only in volume. [...]
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