Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the most diverse genres: Literature, Education, Youth, Practice, Tourism, Lifestyle, Encyclopedias and Dictionaries. The publishing house includes several collections including the series of Pocket Books.
This collection is currently experiencing a limited development or facing a saturated domestic market and the management of the business is wondering about the future of this collection. Our mission is to analyze the current environment of the pocket books and to explore the relevance of internationalization in Japan.
This study involves an analysis in three stages: whether the opportunity to approach this market is real; estimation of the degree of market attractiveness; calculation of the real margin for Hachette Book. This is a study of feasibility and leads to optimal choice of locations that is relevant to business.
Hachette belongs to the Lagardere Group and has several collections including the Pocket Book. Its mission: to publish and distribute as many quality books, educate, cultivate and entertain readers. Hachette Book brings together forty publishers in France and Europe. It publishes annually more than five thousand new editorials in the most diverse genres.
On the other hand, Hachette has several strategic areas: Hachette Book; Hachette Filipacchi Presse; Hachette Distribution Service; Europe 1 Communication; Grolier.
The business organization is completely decentralized which allows genuine autonomy for the various subsidiaries and a possible adaptation during the process of internationalization. Its main strength is undoubtedly in its offer widely varied. One product is the flagship of Hachette, Livre de Poche, which perfectly meets the requirement of gender diversity.
The pocket book is essentially a reissue of activity. It also develops original collections. Nearly 900 million copies have been produced since the beginning. 3000 catalog titles and 375 new graduates every year. Hachette is the only French company to implement a paperback edition in the original language of the country
The Pocket Book is a particular conception of the book. This is a reprint of hit titles in a special format. Such reprints will extend the life of a book. This format fits in your pocket, is easy to carry, with identifiable coverage and lower quality paper. This allows further reduction in costs and thus lower prices. Indeed, the Pocket Book is a book at a price quite affordable.
Tags: Hachette Books, Hachette France, the Pocket Book, Hachette books in Japan
[...] Thus, according to the different feasibility criteria listed above, the launch of the paperback in Japan seems risky but still feasible for the Hachette group. We will therefore offer some recommendations for the implementation of the pocketbook. III. Launch of the paperback in Japan For the launch of a paperback book in Japan, we will maintain the positioning of the paperback adopted in France, where it is a mid-range product, available to consumers at an average price. This would place the book between the disposable and traditional Japanese book. [...]
[...] A flagship product is the Hachette Livre de Poche, which perfectly meets the criteria of gender diversity. The pocket book is essentially a reissue of activity. It also develops original collections. Nearly 900 million copies have been produced since the beginning titles are new to the catalog and 375 titles graduate each year. Hachette is the only French company to establish a paperback edition in the original language of the country. The paperback is a particular conception of the book. [...]
[...] However, the group Hachette will not have the complete mastery of the distribution system due to the dominance of wholesalers in the market. The margins are therefore reduced. Therefore, despite an internal positive diagnosis, the launch of the paperback in Japan is risky. Moreover, today, the Hachette group is present on all French-speaking countries and many continents except Asia and then Japan. Presence of Hachette in the world When? At any time of the day thanks to its pocket-sized editions Against whom? Japanese publishers and imported Anglo-Saxon books Who? The Japanese educated students and while collar employees Why? [...]
[...] This is a reprint of hit titles in a special format. Such reprints help extend the life of a book. This format fits in a pocket, is easy to carry, and is covered with a recognizable and lower quality paper. This allows also the reduction of costs and thus lower prices. Indeed, the paperback book is available at a very affordable price. This is made possible by the lower quality paper used, as well as through economies of scale. The pocket book is printed in many copies and involves large volumes of sales. [...]
[...] The choice of the Branch focuses on Japan. A rigorous analysis seems essential before making any recommendations. II. Analysis of the Japanese context and the book market in Japan Initially, we will analyze the opportunities and threats of the Japanese context globally, and then in the second part we will focus specifically on the Japanese book market, and its strengths and weaknesses in terms of attractiveness The Japanese context Opportunities linked to the Japanese context result in demographic terms first. [...]
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