The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found.
Nowadays, beer has become a staple drink but it is found that the beer market in France has decreased by 25% in 25 years and this can be explained partly by the overall decline by the consumption of alcohol in France since 1960. Secondly, the consumption for wine (60%) and spirits (25%) were recorded, while beer represented only 15% alcohol. This can also be explained by the increasing awareness of people against the dangers of alcohol.
Market research was organized around three themes: firstly a study will be conducted as to how Ireland is the third largest consumer of beer in the world and comparing it with France, which is the fifth largest European producer of beer. Then, in the second part, a study on the beer sector with its different characteristics. Finally, an analysis on the prospects despite its current crisis and opportunities that new markets (young women) can bring.
Ireland applies EU tariffs (customs duties) which are based on the international Harmonized System of commodity classification. TARIC is the Integrated Community Tariff which includes all measures relating to tariff commercial and agricultural legislation and provides information on rates
For the import of goods from other EU countries, these procedures are no longer required to make a customs declaration. However, it is necessary to complete a further intrastate if the EU imports exceed a certain annual threshold value. Goods imported from outside the EU must be declared by making a declaration to customs and delivery. Approved traders and agents may enter data directly into the computerized system for processing customs declarations, known as Direct Trader Input (DTI).
In 2008 the Irish breweries produced 8846.000 million hectoliters of beer. This production meets consumption needs of the population since it is 5193.000 million hectoliters. With the import rate relatively low, it would seem that consumers attach particular importance to local businesses.
The domestic market saturation is reached fairly quickly and helps boost exports to increase volume sales.
The components of CHD (out of home consumption) are: cafes, bars,pubs - traditional restaurant - and hotel minibars, nightclubs, fast food, leisure kiosks, minimarkets, gas stations, public and private,small food shops, bakeries , restaurant chains. Only three or four first elements of this list appears to be the show case of draft beer, as it is in cafés that continued to serve beer in the rules of art.
Moreover, according to a TNS Sofres for Kronembourg, beer is the alcoholic beverage most consumed in bars and cafes, so it's a circuit that must give its full attention.
Tags: Ireland, Beer consumption, brewery industry
[...] III) The impact of the brewing sector on employment. Total employment in the sector of beer: 52,400 jobs Source: Ernst & Young calculation 2009 The contribution of the brewing industry in the Irish economy can also be expressed in terms of added value. The total value of the beer industry and the value added generated by the suppliers, the CHR / SMC circuit and the retail sector stemming from the production and sale of beer amounts to 1.687 million Euros. [...]
[...] On the model of vodka, raspberry or lemon flavors based on fruit juice or syrup are multiplying. These drinks are designed specifically for women, who represent a promising target, since they are only 20% of "amateur" beer drinkers right now. The argument of freshness: Major brands also direct their efforts on improving conditions for tasting. Thus, we saw Kronenbourg develop a new generation of column pressure circulation that can serve ultra fresh beer. Revamped bottles: The packaging has become significant, impacting directly on sales, and we are thus witnessing the emergence of new forms of bottles / cans that stand out from previous ones. [...]
[...] Taxation and accounting Value added tax Tax rate: A reduced rate of r for food, agricultural products, water, books and magazines, hotel rooms, drugs and a reduced rate of for certain products reimbursed by social security. Other consumption taxes: - The domestic consumption tax on petroleum products (TIPP) - The domestic consumption tax on natural gas (TICGN) - The domestic consumption tax on coal, and lignite coals - The excise tax on tobacco (snuff and smoking tobacco), cigars and cigarettes. - The domestic consumption tax on beer. [...]
[...] Ireland The economic impact of beer in Ireland: In 2008 the Irish breweries produced million hectoliters of beer. This production meets consumption needs of the population since it is million hectoliters. Note that the import rate is relatively low and it would seem that consumers attach particular importance to local businesses. The domestic market saturation is reached relatively quickly and helps boost exports to increase sales volume = 4,525,000 hl) II) Basic features of the Irish market. In 2008, the Irish breweries produced 8,846,000 hectoliters of beer. Direct employment in the brewing industry totaled 1,797 jobs. [...]
[...] It would therefore seem wise to tap into that and create spaces in France (bars, pubs) with a true authenticity. Conclusion Although geographically close, many differences appear between the consumption of France and Ireland. Indeed most of the beers consumed in France are via the distribution circuit while in Ireland the majority of beer is consumed via the CHR / CHD circuit. The amount consumed is also very different between the two countries: 35.4 L for France and 141.2 L for Ireland. [...]
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