The iPhone 3G is the latest product launched by Apple. Apple is an American firm that also produced the Mac. It is based in California and tried to improve their ‘smart' mobiles by producing something that is halfway between a mobile phone and a handheld PDA. From a technical standpoint, it is more rational than the previous model which has already been a major success all over the world since its release 2 years ago. This success is thanks to its innovative features that include a level of high definition that has never been seen before and thousands of applications that are available for download on the Apple website's ‘App Store'. These applications include the integrated management of an address book, word files, pdf, jpeg images etc. Despite these features the phone is simple and easy to use.
If an application is run on the iPhone 3G, it is faster. Apple is also developing other innovations such as the management of MMS, search engines, the copy paste function etc.
Nokia has been around much longer in the market of mobile phones than Apple has. Nokia offers a wider variety of smartphones that suit different budgets (between € 200 and € 500 on average), with any type of package. However, after some research online and based on reports from the French press, I noticed that Nokia (despite being the leading manufacturer) saw its market share go down after the arrival of the iPhone in 2007.
Brands such as HTC and RIM primarily target professionals, unlike the iPhone which also aims to attract young adults. Motorola has the smallest part of the smartphone market.
Tags: Apple iPhone 3G, features of iPhone 3G, analysis of iPhone
[...] Sector analysis- the iPhone 3G in Réunion Why the iPhone 3G? Over the last few months I have been thinking about buying an iPhone 3G. I already own a smartphone(a Nokia E71). In my opinion, a good phone is not one that is just used to make calls, send messages and take pictures but one that can be used to organize one's schedule and stay connected to the world (through mail, live news, weather reports, efficient Internet browser etc). This is why I decided to carry out an analysis of the iPhone 3G market in Réunion. [...]
[...] Limited supply as leverage for both operators and for Apple - Outlets have been running out of stock to amplify an artificially created demand Professionals : -stability,security -calendar -internet,email 18-25 year olds : -Design -iPod -Applications Reunion Market Positioning : - Limited offer on two products that differ only in their storage capacity (16GB and 32 GB) and available in black and white - General product (has both professional and fun features) - product is elitist Product : -Quality -Features -Design and style -touch screen -Personalization is possible through downloadable applications Distribution : - Exclusive deal given to Orange although it is now possible to buy the device directly from the Internet. Communication : - Advertising campaigns on television, billboards and in newspapers. - Spaces are reserved for the iPhone 3G at Orange and SFR sites Price : - Good price, if taken with a subscription to Orange and SFR € on an average. [...]
[...] These applications include the integrated management of an address book, word files, pdf, jpeg images etc. Despite these features the phone is simple and easy to use. If an application is run on the iPhone 3G, it is faster. Apple is also developing other innovations such as the management of MMS, search engines, the copy paste function etc. II Analysis of the smartphone market As I was unable to obtain figures for the market in the French Réunion, we will consider the world market as a whole to analyze the market of smartphones. [...]
[...] The demand for these phones has been so great that several outlets have had to restock their stores repeatedly. But as mentioned above this could be deliberate move in order to generate more demand this also makes the product more elitist. The attributes of this product include 3G Internet, mail, apps, A-GPS, games, iPod etc. and these make the price worthwhile. The phone is not only used by professionals, but also young adults and students. This indicates that the phone also has its playful side. [...]
[...] Weaknesses : Price : - Prices are quite high when compared to other competitors (Nokia, RIM) Weaknesses : Technology: - the battery is not replaceable and the charge decreases quickly if the schedule function is used extensively - only has a 3.2 megapixel camera Strengths : Technology : - storage capacity exceeds that of any other mobile(16-32GB) -has Wifi,3g and Bluetooth -large 3.5 inch touch screen -PDA function (email, schedule etc) -high-speed internet -iPod or digital music player function -accelerometer : the iPhone is sensitive to a change in direction Weaknesses : Price : - Prices are quite high when compared to other competitors (Nokia, RIM) Strengths : Price : - Attractive prices offered by Orange and SFR (starting at € 149 for the 16GB iPhone from both operators) Weaknesses : Design : - The choice of the big screen: 115.5 x 62.1 x 12.3 mm x W x D). - Handling in the beginning is not too simple. [...]
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