Converse shoes are more than just shoes. They carry with them almost 100 years of history and love of sport.
Marquis M. Converse opened the Converse Rubber shoe Company in Malden (Massachusetts) in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children.
In 1917, the first All Star shoe was produced. The All Star shoe originally came in natural brown colors with black trim.
In 1918, Charles Chuck Taylor's, a basketball player for the Akron Firestones chose the Converse All Star as his athletic shoe and began working with the company as a salesman and ambassador. He traveled around the country selling the shoe and promoting basketball in clinics.
He promoted the shoes across the United Stated. Then, in 1923 his signature was added to the All Star patch. Soon, basketball teams as well as American boys started wearing Converse "Chuck Taylor" All Stars.
In an effort to become more popular, Converse organized basket-ball competitions in 1939.
[...] The brand Converse proposes a wide range of products: -Shoes for men, women and kids -All sizes are available First, Chuck Taylor All Stars were available in various colors, various patterns and various types (Hi-top, Lo-Top, Slip-on, X-Hi). www.oboulo. com Many patterns Chuck Taylor All Star Ox Chuck Taylor All Star Hi Chuck Taylor All Star Hi Double Chuck taylor All Star Double Tongue www.oboulo. com Chuck Taylor All Star X-Hi Chuck Taylor All Star Slip Ox Chuck Taylor All Star Light Hi Chuck Taylor All Star Light Ox Classic colors www.oboulo. [...]
[...] Customers can buy Converse through its website. Moreover other online stores like spartoo.com sell Converse with large choice and free delivery. Spartoo is the Europe's number one online shoe store. Then, sportswear websites like eastbay.com and classicsportshoes.com also sells Converse. www.oboulo. com V Communication Converse's budget for communication in 2008 was 6 million euros in France. The Target is very large: Women and men between 15 and 35 so the communication must be addressed to many people. In order to follow fashion trends, Converse innovates and adapts new strategies in all its publicity campaigns Since its birth, the brand has contracted endorsements with many basket players. [...]
[...] became very popular with rock musicians, and younger generations wore them for their distinctive looks, colors, and comfort. They are now purchased because they are fashionable. Despite all innovations and changes in the athletic shoe industry, "Chuck Taylor" athletic shoes continue to live on. Thousands of pairs of high top and low cut chucks still have a great sale across the globe. As of today, more than 800,000,000 pairs of chucks have been sold. Unlike other sneakers that lose their popularity, the Converse All Star "Chuck Taylor" still remains fashionable. [...]
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