Amusement parks in France
Market study - 26 pages - Services marketing
"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...
The evolution of the video game industry
Market study - 7 pages - Services marketing
During its inception, the video game was represented as pure marginal software, created by computer enthusiasts, with only a basic computer as the tool. Over time, this simplistic representation faded. Meanwhile, the game established itself as an application in its own computer, thus finding its...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
Study of the meat market in Belgium (2005)
Market study - 8 pages - Services marketing
Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips. With its 10.4 million inhabitants, Belgium represents a huge market potential. However, the...
Study of the market of the pork-butchery in Germany (2005)
Market study - 8 pages - Services marketing
Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of Belgium....
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...
Development of Ecotourism
Market study - 15 pages - Services marketing
Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society, 1991,...
The feasibility study of Hachette Books in Japan
Market study - 8 pages - Services marketing
Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...
The clothing segment of 30-year olds in Spain
Market study - 8 pages - Services marketing
In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of priorities in 2001. In the same...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
The sector of colas in France
Market study - 2 pages - Services marketing
We represent a Canadian firm specializing in marketing Cola beverages solely in Canada. We wish to extend our sales and therefore launch our products on the French market. For this, we will analyze the characteristics (threats and opportunities) of the French market using the hexagon sector....
Group AB Inbev and the sector of beer
Market study - 13 pages - Services marketing
The beer is a universal and a very ancient drink, and probably the oldest ever made by man. The brewing process requires three main commodities: barley (which turns into malt give beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations. Beer is...
Analysis of the Scooter market in France
Market study - 8 pages - Services marketing
The market for scooters was originally launched by Italian Vespa in 1946 and has been present in France for many years. It is a fashion accessory, a practical means of transportation and a fun mode of transport. Today, the sales from this sector have increased by over 30%, and it operates in a...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
The sector of Communication and Information Technologies (TIC)
Market study - 4 pages - Services marketing
The new economy has invited a new industry that is effervescent, and the industries of information and communications technology (ICT) include information technology, electronics and telecommunication. It also indicates a new way of understanding the economy as a whole. Indeed, the deployment of...
Ice Cream Market of 'Gelato'
Market study - 6 pages - Services marketing
According to a study in the UK, “The ice cream sector is a major part of the UK's food economy with an estimated value of £4 billion” and “Ice cream sales contribute £1.4 bn to the UK economy” (BBC News (b) 2010). As we can observe, there is a substantial ice cream market in...
International marketing : Port wine export to the US
Market study - 7 pages - Services marketing
The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...
Presentation of air transport
Market study - 4 pages - Services marketing
The airline industry is a very important segment of the transport sector. This commercial activity allows passengers to carry a few hours and on routes that are negotiated. It began to be used by the rich businessmen, politicians and by individuals. Air transport is used in other important...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Banania on the market during the World Wars
Market study - 5 pages - Services marketing
Banania a widely popular drink is mostly distributed in France. Banania received its first success in supplying gourmet breakfast to the French troops during the First World War. Since then the company has acquired a vast reputation and established itself as the leader in the market for chocolate...
The market of the cosmetics and essential oils in Northern Europe
Market study - 15 pages - Services marketing
This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on cosmetics will...
How to deal with counterfeiting : North Korean counterfeiting of U.S. currency ?
Market study - 6 pages - Services marketing
Counterfeiting is the fact to reproduce or imitate something without being allowed. Today, counterfeiting means bad quality products in people's mind. Nowadays, all industrial markets are touched by this phenomenon : music, clothes, luxury, accessories… Moreover, counterfeiting is easier...
A&W Root Beer in the United Kingdom's Market
Market study - 26 pages - Services marketing
Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea...
Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market
Market study - 22 pages - Services marketing
In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to identify the...
When Skype Enters the French Market...
Market study - 12 pages - Services marketing
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...
An investigation into trade marketing practices by fast moving consumer goods manufacturers
Market study - 36 pages - Services marketing
In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...
Sector Analysis for Converse
Market study - 13 pages - Services marketing
Converse shoes are more than just shoes. They carry with them almost 100 years of history and love of sport. Marquis M. Converse opened the Converse Rubber shoe Company in Malden (Massachusetts) in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for...
Dove - Analysis of marketing plan
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
