In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market along with a brand new and very small network by Tesco which will be associated with the O2 network. The objectives of this project are to give an overview of the current Irish mobile phone operator market in Ireland, to look at the top competitors in the market and to obtain reactions from consumers in the market on the phone market. My objective is to also analyze this information and form my own conclusions and recommendations. After doing this project I have found that there are three mobile network operators that dominate the Irish market. These networks are Vodafone who hold 45.3% of the marker, O2 with 33.8% of the market and Meteor with 18.1% of the market. There is also one smaller player in the market, 3 Ireland who hold only 2.8% of the market and a new entrant in the form of Tesco who will operate on the O2 network.
[...] Conclusions In conclusion to this project I found that: There are only three top competitors in the Mobile Phone Operator market in Ireland, Vodafone with market share, O2 with market share, and Meteor with These top three competitors face little or no competition from smaller operators in the market such as 3 Ireland which has of the market share and Tesco which has yet to enter the market. After completing a survey I have found that the most popular operator network in the market is Meteor. [...]
[...] Vodafone Vodafone Ireland entered the Irish market in May 2001 after acquiring the network operator Eircell. Vodafone currently holds the majority of the market share in Ireland with which includes a customer base of 2.178 million people. Vodafone is the worlds leading international mobile telecommunications group and key performance indicators to 31st December 3006 showed that they continue to leverage their scale to deliver excellent value to customers. Figures in the last quarter of 2006 showed that in Ireland customers spent on average 233 voice minutes and 119 text messages over a monthly period. [...]
[...] (www.tescomobile.ie) Mobile Phone Network Market In the past there have only been three mobile phone networks available in Ireland, Vodafone, O2 and Meteor. Since July 2005 the market has seen a new network provider 3 Ireland (also known as the 3G or simply 3). Since its entry into the market 3 Ireland has not been able to penetrate the market as the three leading network services have been able to hold there positions as market leaders. However for the first time, during the second quarter of 2007 3Ireland was able to break into the market and hold some market share of its own. [...]
[...] The report shows that in the second quarter of 2007 a total of 1.79 billion text messages were sent by the Irish population. Survey Results and Analysis The above chart shows that out of the sample of twenty people that were surveyed for this project 45% of them were male and 55% were female. Question 2 of the survey asked if people had a mobile phone. Of the twenty people who took part in the survey there was a 100% response of yes to this question. [...]
[...] Another recommendation that I would make to Company X to help them break the Irish market is that there should be no difference in rates between peak time calls and off-peak calls to landlines or other mobiles across all networks. I recommend that voicemail should be free as people don't like to feel that they are being charged for checking a voicemail on their own phone. It is a feeling among people that being charged for checking you voicemail is like being charged for checking or opening a text message. [...]
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