Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate, etc) and non-alcoholic beverages, sales of roasted coffee,however, fell 1.1% in volume.
The circumstances of consumption remain traditionally, breakfast (79%) and after lunch (48%). Consumption patterns remain the majority filter coffee for the morning breakfast (± 50% of the moment of coffee consumption in France) and especially espresso for the rest of the day with, thanks to the pod, a high penetration of consumer form of espresso at home and work places. With a fleet of over one million machine, France has one of the most domestic espresso machines equipped with Germany.
[...] The market share of the Senseo coffee market is 1.39% in volume and 1.42% in value. - pods "soft", that go in the machines like Senseo (which was the initiator of the coffee house). This preparation method allows the coffee to be like expresso. portioned coffee, Senseo touts the pod. A pod containing 7 .2 g of coffee packaged in an ordinary water filter. "It's the perfect mix ". "We identified 110 references on the pods Sens eo model" says Pascale Dubouis of at Philips. [...]
[...] Segments of coffee market in 2008. Mild Arabica coffee = 4% Flavored coffee = 3% The ethical and organic coffees = 2% Characters expected of a coffee by french consumers. 2008 In view of these results, we can say that 64% of respondents expect most of it has a coffee flavor. Indeed, 37% expect the aroma and flavor of 27%. This finding is consistent with the competitive analysis that showed the limited space occupied by the coffee market with content of robusta is important. [...]
[...] Machine at an attractive price. Limited range of coffees. The ESE pods look like a Malongo pods but can block the machines. 1 espresso = 0,06 € to 0,25€ * ESE espresso pods Ideally for ease of carrying out the espresso and the choice related to ESE standard. This is the best single-dose espresso machine. 1 espresso = 0,23 € to 0,27€ * Lavazza Amodo MIO ™ The new system Lavazza espresso capsule (the third ...) to deal with Nespresso capsules sold in supermarkets. [...]
[...] French coffee market. World map of coffee consumption per capita and year. (02-05-2007) source: wikipedia. Competition in the market of hot drinks Coffee is a product in the market, generic hot drink, here are some details on market segmentation: - roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea, herbal, blends, powders, chocolate, etc..) and non-alcoholic beverages, sales of roasted coffee, however, fell 1.1% in volume. [...]
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