Entry mode strategies of wall-mart in MEXICO

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Entry mode strategies of wall-mart in MEXICO

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Abstract

Entry mode in the international business: The joint venture of Wal-Mart and Cifra. This paper will study why this venture is called a wealthy marriage. There will be a comparison of Wal-Mart's entry mode in Mexico and China, and a recommendation for foreign investment, as well as an analysis of the common problems faced when one wants to invest.

Entry mode in the international business
1. Transfer related entry-mode
2. FDI-related entry modes (in emerging market)
The joint venture of Wal-Mart and Cifra, why it is a wealthy marriage?
1. Equity joint venture (the best partnership)
Comparaison of Wal-Mart's entry mode in Mexico and China
1. Why Mexico? Two main reasons
2. The challenge under the Joint-venture in Mexico
3. Entry mode in Mexico
4. Entry mode in China
Recommandation for foreign investment