The Catering Market - Home Delivery

Extract

[...] It should also be noted that social networks are the subject of communication that can be described as intensive because they allow constant interaction with an increasingly young and demanding clientele. Messages like the ones found on such sites as Messenger or Twitter allow consumers to ask questions directly on the sites in question and get almost instant answers. All of this increases customer satisfaction and boosts restaurant orders with just a few clicks Threat Home delivery catering has competitors such as fast food and snack shops, which still have a lot of regular customers. Supermarkets also offer ready-to-eat products, which are cheaper and save time. [...]

[...] It should also be noted that consumers' confidence in this type of business is heightened by the fact that many like to eat local and trust the services that are located near them. Finally, there are new types of players, such as ghost restaurants. The principle is simple, restaurateurs open only for home delivery and not to serve in the dining room. They are becoming more prevalent in larger cities, but soon they will also be in smaller cities. C. Porter's forces 1. [...]

[...] Trends and future prospects At the moment, this type of service represents only 5 to of the catering market, but the numbers are increasing very quickly year on year. It is the individuals from Generation Y who will turn the concept upside down. Indeed, you should know that to date, more than one in four French people have their meal elsewhere than around a table. Mobile applications are developing, and they are mainly used on a daily basis by these new generations, who favour good meals in small groups, thus avoiding the crowd of restaurants, especially in the largest cities and more so during the current health crisis. [...]

[...] The Catering Market – Home Delivery The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus, which has raged around the world for several months. The principle of home catering delivery is simple. Many restaurants and other fast-food outlets offer consumers the possibility of delivering their meals directly to their homes through a service provider (Uber Eats, for example) or through their own delivery service. [...]

[...] Other players exist, they are restaurateurs and brands that offer their own delivery service and, therefore, do not go through a service provider. These are usually the pizza and kebab type snacks, but many more have been added over time. They are in a somewhat broader target search profile because they are reachable, both on the net and by phone. Let us also think of the local players, who are increasing day by day and who also have their own delivery service. In each city, certain restaurants, caterers and producers offer this type of service. [...]