The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other transactions lead to the exposure of personal details to third parties. When such personal details land in the wrong hands they can easily be used for unintended purposes. This essay will critically examine the contribution made by digital and direct marketing in raising the standards of people in different parts of the world. By carrying out this examination, the essay will make a comprehensive use of written literature on the topic. Being a current issue, the essay will exclusively make use of literature not more than five years old. The major threat to these marketing (identity theft) is analyzed in the light of its effects on the online shoppers, the online shops, the administrative bodies, and on the general community. The discussion of all these aspects will take into account the current real life incidences taking place in relation to the digital marketing and identity theft. The essay discusses the possible recommendations which can be put into action to help put the situation under control.
[...] Therefore as the fear of identity theft persists there are chances that more online shoppers would quit shopping. This pattern will be a blow to the digital marketing because more customers will be lost having less volume of business being transacted and thus threatening the future existence of online shopping. Change in shopping patterns over the holidays It has been shown that the online shoppers specifically fear carrying out online shopping over the holidays because they have come to notice that identity theft is most likely to take place at this time. [...]
[...] Results and Discussion The threat of identity theft is real and cannot be ignored. From the above review of recorded information it has been shown that identity theft changing the lives and patterns of online shopping to the disadvantage of both the shoppers and the online shops which engage in digital direct marketing. This section discusses comprehensively the effect of these identity thefts on direct marketing. Digital marketing exposes consumers' personal information Online shopping due to its nature requires the use of personal information which is then likely to get exposed. [...]
[...] These transactions like any other transactions lead to the exposure of personal details to third parties. When such personal details land in the wrong hands they can easily be used for unintended purposes. This study will critically examine the contribution made by digital and direct marketing on raising the standards of people in different parts of the world. In carrying out this examination, the study will make a comprehensive use of written literature on the topic. Being a current issue, the analysis will exclusively make use of literature not more than five years old. [...]
[...] This denies the online shops a chance to have more customers. What this implies to the digital direct marketing is a big blow because the means which is used to seal this trade is already being compromised. Personal information has to be exchanged for goods to be delivered. Theft identity has become a threat to both the online shoppers and shops by making the shoppers harbor some fears hence distance themselves from online shops. If this continues then it will mean lots of money being lost by the online shops due to reduction in the numbers of online shoppers. [...]
[...] Having the knowledge of the operations of the digital and direct marketing it becomes very simple to show how identity theft takes place. Identity Theft Hayward (2004) defines identity theft as, “stealing another person's personal identifying information, such as the Social Security number date of birth, or mother's maiden name, and using that information to fraudulently establish credit, run up debt, or take over existing financial accounts ” (vii). She argues that getting the actual statistics of this crime is quite challenging. [...]
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