Interactive Media marketing (2005)

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Interactive Media marketing (2005)

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Abstract

Introduction

The interactive potential of direct marketing is directly related to the evolution of communication technologies and information processing. Direct marketing is related to interactive media and they are inseparable from each other.
The term "interactive" implies that there is a direct relationship between the issuer and its recipient.
Drawing from this understanding of the concept we will study the interactive media that are used by companies. We will also look at their evolution and the rise of new interactive media that have emerged.

I. Evolution of direct interactive media marketing

There are several interactive direct marketing methods. A major reason for this is that issuers seek to reach the widest possible target audience. This demand created a significant amount of supporting media to enable direct marketing.

These include:
-Phones, (the phone is used both, as a medium to call clients to make a sale) and to take orders, customer follow-up within a call center etc. This medium reaches a large part of the population as phones have now become an essential part of every household.
- Facsimile or fax machines which are primarily used in industries for companies to communicate with each other. Unlike the telephone, the fax receives information in a print format so we can keep track of the exchanges that have been made.

- Telematics or Minitel, was widely used during the 80s but it has now become rather obsolete. It has been side-lined by the development of new computer technology.

- Post or snail mail, marketing messages are sent through the post office and are widely used due to the good results they have received (about 90%).Despite this, there are constraints on this method, the main drawback being its cost, which is relatively high (about 10 times higher than email). [1]

Tags: interactive marketing, types of direct marketing,

Introduction
The making of Disney
1. The first steps of Walter Elias Disney in the world of animation
2. The creation of the first Mickey Mouse animated film
3. The strikes of 1941; Disney and the war effort
4. The creator's death, the birth of a new Disney?
The marketing strategies of the Disney brand
1. Since the 30s; goodies company
2. The creation of Disney theme parks
3. The case of Disneyland Resorts Paris
Conclusion

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[...] ¬ Better performance? SMS as marketing tool can be used to conduct surveys, for games or competitions and also to optimize marketing campaigns. In terms of Direct Marketing, the SMS will be used to induce the customer to act, to go out and buy a product, for instance. It can be used to announce events (which are of interest to the consumer), to inform the customer of special offers on certain products, to inform the customer of the launch of new products etc. [...]

[...] We will also look at their evolution and the rise of new interactive media that have emerged. I. Evolution of direct interactive media marketing There are several interactive direct marketing methods. A major reason for this is that issuers seek to reach the widest possible target audience. This demand created a significant amount of supporting media to enable direct marketing. These include: -Phones, (the phone is used both, as a medium to call clients to make a sale) and to take orders, customer follow-up within a call center etc. [...]

[...] - Post or snail mail, marketing messages are sent through the post office and are widely used due to the good results they have received (about 90%).Despite this, there are constraints on this method, the main drawback being its cost, which is relatively high (about 10 times higher than email). These four forms of media are the most important methods of direct interactive communication. The media has numerous modes of communication including the internet and television and the field of interactive communication is expanding and new methods will gradually begin to replace other, older modes of marketing such as the telephone or the Minitel. We will, therefore, develop on the main new media direct marketing modes which are emails, online advertising, SMSs and MMSs via mobile phones. II. [...]

[...] The development of digital terrestrial television (DTT) is not far off and this will undoubtedly be an attractive medium. Bibliography Study of Mobile and Permission (Subsidiary of orange). TNS Media Intelligence for the annual study of the IAB (Internet Advertising Bureau) France. TNS Media Intelligence for the annual study of the IAB (Internet Advertising Bureau) France. NDCS (National Union of direct communication). Sitography www.indexa.fr www.i-media.com www.marketing-direct.net http://marketing-direct.net/fr/md_outils.asp TNS Media Intelligence for the annual study of the IAB (Internet Advertising Bureau) France. Data from the NDCS (National Union of direct communication). [...]

[...] This new and innovative interactive mode of the media is replacing traditional direct marketing media. It developed logically along with the mobile phone (In of the French people used a radio or a Bi- Bop. Ten years later, in late June 2003, the ART or the Telecommunications Regulatory Authority counted 39.3 million mobile phones belonging to of the population of France). The SMS can offer loyalty through interactive services major goal of the Direct Marketing) or Relationship Marketing (one of the issues of communication).These services, in addition to being fast and efficient require a small investment (much less than other forms of the media). [...]

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