Retail Marketing plans, sales promotional ideas, does the branding and advertising for the retailer. Getting the brand noticed favourably at a point of sale, dramatically affects the chance of getting higher retail sales. The design of a store is really important because it helps the retailer to attract customers, to cultivate their interest to a great extent, and then it will help the customer to purchase even more than what they have really intended.. But what is actually a store design? The design of a store is, according to Mintel, "the visual result of a conceptual approach to store design & merchandising display. The aim is to increase the appeal of the customer as part of the retail marketing strategy". In fact, this is the way you manage to get the customer enter your store, stay there for a while and buy the most he can. It can be put in this way that it is the combination of colours, the atmospherics, the sounds, the ambience, the merchandising in the store, and the layout that defines store design. There are four typical/common layouts: grid pattern layout, free-flow layout, boutique layout and guided shoppers flows.
The grid pattern layout is typical to the supermarkets. In fact, it is just like in a library: where there are long parallel rows of shelves and commodities are in display for the customer to look at it without much problems. Therefore the customer just has to follow the shelves, but cannot move so much within the aisles. This type of layout allows the maximisation of the space, and reflects an image that the goods are within the customer's reach.
[...] You can see all the billboards from the different brands and models wearing a mix of brands clothes all around. The sound is quite loud and everywhere you have, some kind of dynamic music that gives you the force to see all the little areas. Then it is tactile as you can touch all the clothes, also have a rest on sofas and drink a free glass of water in some spaces between the small areas. Going to the Galleries Lafayette is like a sport. [...]
[...] Creating some specialised areas within the shop with different types of shelves, colours and sometimes different smells, will get the customer walk all around the shop discovering all the areas, but buy only from that particular area where he/she feels the best. The themes of those areas can be the use of the product or the brands, for example. Each area is like a little shop within the big shop. A good example of this kind of store using type of layout is the Galleries Lafayette, in France. [...]
[...] The retail and the atmosphere of different outlets Retail marketing By using examples demonstrate how and where the 4 different store layouts are effective? With examples, detail the ‘atmospheric' tools the retailer uses to contribute to the image of that store. Retail Marketing plans, sales promotional ideas, does the branding and advertising for the retailer. Getting the brand noticed favourably at a point of sale, dramatically affects the chance of getting higher retail sales. The design of a store is really important because it helps the retailer to attract customers, to cultivate their interest to a great extent, and then it will help the customer to purchase even more than what they have really intended . [...]
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