This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it gives a more personal feel to the customer when they choose their jeans.
All that the customer has to provide is his measurements to the company along with the specifications such as the style preferences and the fit, and they promise to find the right pair of jeans that fit him. The company launched its first store in New York City and has plans to expand to Buffalo, Rochester and many more cities.
Jeans are among the most sold clothing in the world. It is a style that does not date, lots of people are wearing jeans nowadays, and with all the different kind of styles that the brands are proposing, it is easier to find "the perfect jeans for ourselves".
The U.S. jeans industry is a $12 billion retail consumer market in 2006, just as it was in 1998. An estimated 450 million pairs of jeans are purchased every year on an average annual basis. Indeed, jeans are the most widely produced piece of apparel in the U.S.
[...] This ANSOFF table shows our Marketing Strategy, that we want to diversify, how many customers we will have, how many different products we will propose, etc Yearly Action Plan & Marketing Budget Main Cooperative Bodies As we have partnerships with different kinds of jeans companies, and, in a sense, we promote their brands in our websites, it is collaboration between our company True jeans and the jeans retailers. They will also promote our website service company in their store so that it gains from each side. [...]
[...] 1.2 Market & Industry Analysis Jeans are among the most sold clothing in the world. It is a style that does not date, lots of people are wearing jeans nowadays, and with all the different kind of styles that the brands are proposing, it is easier to find perfect jeans for ourselves”. The U.S. jeans industry is a $12 billion retail consumer market in 2006, just as it was in 1998. An estimated 450 million pairs of jeans are purchased every year on an average annual basis. [...]
[...] 2.4 Marketing Objectives as a result of the SWOT If we look at our SWOT analysis we can deduce some objectives from it: The first objective will be to make our website very secure for our customers to shop online very safely. They need to build confidence in our site. In order to do this, we have to show them everything on the website to make it secure; it has to be visible. The second objective we have is to reduce the length of time between the moment the customer orders his jeans online and the moment he receives it. [...]
[...] Yet, the potential for rising sales of jeans will be tempered by numerous overseas supply sources, and what looks like the beginning of a trend towards other types of casual wear. Jeans manufacturers and retailers will be able to capitalize on this trend, to the extent that they participate in the non-denim and denim-hybrid market. Finally, the purchase power of the New Yorkers $28,228/year, which is high compared to other big cities of the United States. And as the internet is getting more and more common in the world and especially in New York, it offers an easy and fast way of selling jeans Direct, Indirect & Future Competitive Analysis Concerning our direct competitors, they are all the companies that sell jeans, in other words, the online jeans retailers, the traditional multi-brand retailers and the multi-channel specialty stores. [...]
[...] It will be the exact same principle that we are using for the jeans. - 16 - Shopping is getting more and more easy for the consumers, no need to look for hours for a pair of jeans or T-shirts or even a pair of shoes; thanks to our new brand True jeans, shopping is fast and easy Marketing activities based on the Marketing Mix The Affiliate Program: An Affiliate Program allows you to make money by referring customers to our website through placement of banner and text ads. Each time [...]
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