For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT analysis, it will enable the marketing function to consider all the necessary parameters, before establishing the most suitable course of action. During this analysis, it is intended that all the key issues will be identified before establishing a suitable set of recommendations to take the marketing function forward and to ensure that the best use of all internal strengths are made, whilst also exploiting the external opportunities. All of these factors need to be established while being mindful of the external threats and internal weaknesses that the company needs to mitigate or overcome.
[...] Opportunities McKinsey is a global brand and, as such, has many opportunities from a range of different sectors to grow and gather greater market share. McKinsey has a well-developed brand name and is therefore in a key position to make the most of opportunities as they arise. For example, McKinsey is currently running a climate change initiative (Herro, 2008). As it already has a stronghold in industries such as automotive, that are affected substantially by climate change; it has seized on its existing internal strengths to further research this area and be in a position to potentially lead the industry with regards to climate change in the future. [...]
[...] McKinsey is an International brand in a broad range of industries: The company has a well-developed presence across all industries, a global network with key individuals that ensure the brand success and reputation. The main advantage of being present in all key areas is that the company develops a vast knowledge bank and is able to assess accurately the impact that one area would have on another. Furthermore, McKinsey's international ability and scope is vital in the current climate where companies are becoming much more international in their outlook and are looking to companies similar to their own to guide them through the processes involved (Lucas, 1998). [...]
[...] (2002). The Talent Myth. The New Yorker, July retrieved on October 12th from http://www.newyorker.com/archive/2002/07/22/020722fa_fact Herro, A. (2008). U.S. Emissions Reductions May Be Cheaper Than Thought. World Watch March 2008. Hirst, C. (2002). The might of the McKinsey mob. The Independent, January retrieved on October 11th from http://www.independent.co.uk/news/business/analysis-and-features/the-might- of-the-mckinsey-mob-664081.html Hwang, S. & Silverman, R.E. (2002). McKinsey Held Close Enron Ties For Many Years. The Wall Street Journal, January Huey, J. (1993). [...]
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