As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people sporting; the numbers of light-products,…). At the same time, this should be attainable with the least effort possible. Fresh fruit juice is one of those products that takes fairly long to prepare in small doses and therefore is skipped very often. This is where Fruitness comes into the picture. Fruitness provides the possibility to easily consume your daily dose of fresh fruit juice at work, at school, … Fruitness offers a small assortment of orange-based fruit juices to match everyone's taste and it makes for the perfect refreshment during a break from working. The exclusivity of our business model lies in the concept of delivering fresh juices directly to companies.
Tags: Fresh juice marketing, Fresh juice marketing plan, Marketing plan for fresh juice, Business proposal for fresh juice, Fresh juice SWOT analysis
[...] If Fruitness is able to establish a name for good quality, good delivery and fresh products, it will become much more difficult for newcomers to actually disturb the market, since along with the growth, Fruitness will be able to maybe establish strategic partnerships with other companies or improve its own distribution channels. Fruitness will already be further down the experience curve. On the other hand, since fruit juices are not a new product, we should not expect newcomers to crowd the market. [...]
[...] Another alternative for the companies is to make the fresh juice themselves, but that would mean an investment in material and personnel on their behalf. Of course Fruitness can not charge exuberant prices, because then the alternatives will become cheaper. But as long as the price combined with the excellent service is still attractive, the bargaining power of the buyers is relatively low Competition Within the fresh fruit juice business there is a lot of competition. Our business model targeting the B2B customers is new in this segment, and this would allow us to grow bigger than the competition by growing to different locations . [...]
[...] But those have the disadvantage that they are usually not completely natural, which raises suspicion with the customer Supplier power In Belgium alone there is already a certain amount of suppliers of fresh fruit. Their main strength is delivery, so they all provide somewhat the same service delivering the fruit while it is still fresh). Also, the prices of fruits at the auctions are quite transparent; which doesn't allow the suppliers to add much to their price. Both these characteristics diminish the power of the supplier during negotiations. [...]
[...] These will show photos of the juices available and will describe the fruits used and the nutritional information and benefits of the juice as a 100% pure fresh juice that is unpasteurized. As such, as many vitamins are retained as possible. In addition, Fruitness will have no added sugar, in comparison with Tropicana's juices with ‘less sugar'. As sugar depletes the immune system and Fruitness juices will be rich in natural vitamin C with no added sugar, it can be marketed as a true immune boosting juice. [...]
[...] made with fresh fruit and delivered within 24 hours. Fruitness' innovative business model ensures that Fruitness is available at the places where people spend most of their time and energy; at work or at school! Purpose of the Product Fruitness produces fresh orange juice, squeezed the first day and directly delivered to the customer the second day. It is made of 100% fresh fruit, without addition of sugar, concentrate, preservatives or use of heat. The packaging consists of a white HDPE (high density polyethylene) bottle that helps maintain high Vitamin C levels (extra 15% retention rate over clear bottles). [...]
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