During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for two months in group of MGC Motors.
Audi is a German car manufacturer and a subsidiary of German Volkswagen AG. The Audi Group's official name is Audi AG, headquartered in Ingolstadt, Bavaria. The acronym AUDI can be expanded as Auto Union Deutsche Industrie, which means "group of the German automobile industry". The name also has a Latin root (imperative audire, means to hear).
The brand name is a pun on the name of the founder August Horch(1869-1951). Mr Horch left the Mercedes group, following a difference of opinion,then he founded his own company August Horch & Cie which soon shut down, and then he ended up creating Audi in 1909. At the time he was legally forbidden to name the company by name but ironically it is now iconic in terms of luxury automobiles.
The plants were located in Zwickau, the flagship model was the "HP14/35" produced from 1912 to 1921, this model had an excellent weight / power and enjoyed many sporting successes. The great success of the brand coincided with the presence of Mr.Horch, a mechanical genius. The founder was present in all fields as well as, a racing driver, driver coach and engineer. He had the image of a serious manufacturer and an excellent engineer.
In 1998, Audi a subsidiary of Volkswagen purchased Lamborghini. Audi has four production plants: two in Germany at Ingolstadt and Neckarsulm, one in Belgium in Brussels and a fourth one in Hungary Gyor.These four sites are part of a policy of environmental protection copy,to reduce energy consumption, water and emissions.
The environmental protection is a concern at all times for Audi, whichis working at all levels, to reduce the impact of the industrial process and products.
This will mobilize all the technological and research capabilities of the brand to the rings in a process of continuous improvement, industrial and commercial initiative, and of course strict compliance with applicable regulations in all countries which exercises its activities.
The new fuels will play a decisive role in reducing CO2 emissions.Along with ethanol and natural gas, the next generation of fuel will besynthetic fuels produced from biomass or natural gas.
The five brands of the Volkswagen Group France are contributing to environmental protection by implementation of a program of recovery and recycling of vehicles.
Audi is in the luxury car segment and one can distinguish three main competitors: Mercedes, BMW, Lexus division of Toyota. The brand with the ring continues to impress with constant innovation and an output of vehicles every two months for 2008 and 2009. Indeed, Audi combines luxury and performance engines.The brand does not sacrifice on anything, finishes and materials are of impeccable luxury.
The choice of engineers and designers at Audi are often shifted, making it an innovative brand, the main assets of the mark are comfort and elegance.
In addition, what differentiates Audi from its competitors is the company's impeccable handling of all vehicles regardless of their size and quality, interior finishes though sometimes criticized by its competitors including Mercedes on some models.
Tags:Audi,history of car manufacturer, marketing of the luxury car
[...] He had the image of a serious builder and an excellent engineer. From 1912 to 1914, Audi gave the image of a sports manufacturer with three wins in the Coupe des Alpes for the first time. In 1928, Audi faced financial difficulties and it was taken over by DKW, the famous German manufacturer of front-wheel drive and two-stroke engine. In 1932 Horch, Audi, DKW and Wanderer joined under the acronym of the four rings under the name of Auto Union. [...]
[...] More Audi 5. Retention Introduction As part of the course of discovery the company made in the initial years of European Marketing and Management, I worked in the Audi Group in Avignon. I chose this area to give a rough idea of the automotive world that interested and attracted me strongly. It gave me a good first approach to the commercial world, the first relational important concession with a very demanding clientele at Audi. The group where I worked during those two months is called MGC Motors. [...]
[...] With its exceptional cars, Audi has raised directly at BMW and Mercedes. Audi has a policy of expansion in the coming years, because by 2015 the brand aims to be the most successful manufacturer in the premium sector. The manufacturer placed on increasing sales in the United States and development in India and China, countries with high growth potential compared to the number of inhabitants. Audi wants to pass the one million mark in sales for 2008 thanks to its new flagship model: the Audi A Future alternatives The environmental protection is a concern at all times for Audi which strives at all levels, to reduce the impact of industrial processes and products. [...]
[...] Report sales at Audi Overview Introduction: Acknowledgments I / Audi Group Presentation 1.Audi History 2.Audi today 3. MSDS 4. The Audi range 5. Competition 6. The market 7. Future alternatives II / The marketing function 1. Course of new vehicle sales 2. The positions in the commercial 3. The morning report 4. [...]
[...] Delivery is within a week and funding is possible. If the client has found a vehicle that pleases him/her or searches for a specific vehicle, it is always possible to find a vehicle in the Audi network. In terms of supply, there are two possibilities, either the vehicle is taken from the purchases of used Audi in France if they have a high mileage they are generally sold to markets in the Maghreb Retention The customer loyalty is very important at Audi, the brand carries a style, but also a spirit. [...]
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