Airbnb, immigration, acculturation, hospitality industry, Joe Gebbia, Nathan Blecharczyk, Brian Chesky, cross-cultural studies, global market, recommendations, consumer culture, social networking sites, private label
Airbnb is a major company that has brought major changes to the hospitality industry. The idea of Airbnb emerged in San Francisco in 2007, and it has spread throughout the world within a short period of time. In the last decade, the Airbnb model has enabled the business to develop and grow rapidly. The company was established in 2007 by Joe Gebbia, Nathan Blecharczyk and Brian Chesky (Adamiak 2019, p.3131). Airbnb is a peer-to-peer accommodation platform that has emerged in recent years. Bivens (2019, p.3) affirms that since the company has managed to develop the right and admirable reputation, Airbnb is regarded as the most successful accommodation model in the hospitality industry. Oskam and Boswijk (2022, p. 3) state that Airbnb had about twenty-four billion dollars in value and was projecting to attain ten billion dollars in the future with more than two million listings. The ability of Airbnb to remain relevant in the global market requires the company to adhere to different practices that enable it to succeed in the global realm. The essay critiques consumer culture theory and immigration and acculturation as concepts for promoting international business communication by offering relevant recommendations.
[...] Airbnb can promote immigrant's acculturation by promoting ethics in the organizational culture and cultivating an environment where failure is permitted. Even though Airbnb can suffer from acculturation stressors like second language anxiety, homesickness, immigrants' discrimination, and future uncertainties, the company can be recommended to involve language media, cultural artifacts, ethical identity, social networking sites, and education besides workplace values. Based on consumer culture theory, Airbnb can resonate with consumer cultures by understanding their way of life and values. The CCT theory also stresses that Airbnb must know the skills and knowledge that people use while consuming their products. [...]
[...] The masculinity and femininity are fragments of the Hofstede model. The femininity entails the features like modesty, nurturing, and gender roles concerned with the worth of life, while the masculinity entails the characteristics like the unique gender role, competition, courage, and competition (Li and Yin 2023, p. 2). As the company aims to set up different rooms in different locations, it requires people to define the characteristics that support the masculinity and femininity to improve the business growth. It is also recognized that the human consumption is also changing with time. [...]
[...] International Culture and Communications -Airbnb Introduction Airbnb is a major company that has brought major changes to the hospitality industry. The idea of Airbnb emerged in San Francisco in 2007, and it has spread throughout the world within a short period of time. In the last decade, the Airbnb model has enabled the business to develop and grow rapidly. The company was established in 2007 by Joe Gebbia, Nathan Blecharczyk and Brian Chesky (Adamiak 2019, p.3131). Airbnb is a peer-to-peer accommodations platform that has emerged in recent years. [...]
[...] According to Arnould and Thompson (2018, p. CCT (Consumer Culture Theory) normally seeks to unravel the consumer culture by perceiving the culture as a homogenous system for harnessing meanings, unifying values, and ways of life shared by different people in society. to gain market access. From the CCT viewpoint, consumer culture is depicted as the dynamics networks for spanning the boundary materials, symbols, economic, and social connections or relations (Arnould et al p. 7). Airbnb can propose that the consumer cultures can define the arrangements of the social and economic variables whereby the market directly or indirectly mediates various relationships in the lived experiences. [...]
[...] consumer culture theory a literature review. In: 12o Congresso Latino-Americano de Varejo e Consumo: Transformação Digital no VarejoAt: São Paulo - SP (FGV-EAESP). [online] pp.1-14. Available at: https://www.researchgate.net/publication/337261162_CONSUMER_CULTURE_THEORY_CCT_A_LITERATURE_REVIEW. [...]
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