"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It requires a lot of work. For example, a tailor demands 40 to 60 H and a fur coat more than 200 H. It is made with the finest quality materials. The Haute couture is unaffordable and totally prohibitive for a middle class person. For example, an haute couture dress can cost over $10,000. The city where Haute couture is produced is Paris but it is imitated in other fashion capitals like Milan or London.
[...] But money is not the whole problem. After all, people still buy multi-million dollar yachts, paintings, and diamonds. But too many things have changed in the last couple of decades for couture to remain static. Fashion has changed because women and the times have changed. From now on, couture houses use haute couture as a showcase, a public image in order to sell other luxurious products more profitable like perfumes or accessorizes. In our days, the fashion creators don't live on [...]
[...] Into an international market, firms are more suitable in countries which have a type of management identical to their own country. For example, French firms are more suitable in Italy or Spain than in South Korea or Argentina. Indeed, Italian and Spanish's style of management is the same than in France Rivalry According to Porter, vigorous competition encourages innovation. In fact, intense domestic competition spurs firms to increase efficiency and to innovate. Firms are obliged to propose products less expensive with a superior quality in order to satisfy the demand and to be more competitive. [...]
[...] The Porter's Diamond and the Haute couture 3.1 An intense local rivalry French Haute couture houses use Paris name to develop their strategies. The famous “Made in Paris” or “From Paris” are sufficient for promote a luxurious product all over the world. Furthermore, selling Haute couture to rich customers like cinema stars, singers, professional sportsmen or princesses, French Haute couture owns an incomparable image. In France, local rivalry is intense and few houses share the market. Every year, a lot of new fashion creators emerge and compete with the best. [...]
[...] For example, some houses have created a luxury ready-to wear department able to individually answer at the customers' requests (See www.quid.fr Indicators of competitiveness Paris From an historical point of view, the haute couture was born in Paris in 1858. The French convey an image of pioneers. For everyone, the Haute couture will always belong to Paris. Haute couture benefits from the Paris' renown in the world. The Paris' image is a strong advantage. It's the name of Paris itself which confers on brands a quality and elegance label all over the world. [...]
[...] Especially in this sector, an intense local rivalry encourages innovation and creativity A sophisticated local demand The Haute couture symbolizes luxury and Paris embodies the luxury. All over the world, Paris and its fashion creators like Dior have a prestigious image. French demand for luxurious products is one of the most sophisticated in the world. French are hard to please. They spur the firms to propose rare quality and creative products. French demand is very strong for prestigious products and encourages couture houses to be competitive outside their base. [...]
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