We are making changes for the better in a 20-year old fine chocolates company. We have gained success over the past 20 years in the continental United States, and we are ready to succeed in Belgium as well. Our customers are the middle class with a zeal for social responsibility in corporate settings. We are a family-owned company whose owner is excited about the upcoming changes in expanding into Belgium while implementing Fair Trade practices to ensure the safety, well-being, and just compensation for everyone involved in the cultivation and production of our fine chocolates. The future is bright for our business and for the confection industry, as consumers worldwide enjoy fine chocolates.
[...] Creating an intense marketing campaign will ensure the increase of awareness regarding Fair Trade practices for our Fairness Chocolate product line. We will make appearances on local cable channels and we will secure a prime-time show on Fair Trade and non-Fair Trade products in order to promote awareness in the Belgian community. In doing so, we will ultimately increase the size of our target market as well. In addition, we will advertise during commute time on radio stations that cater to the middle class Belgian citizen. [...]
[...] When you are looking for help but you just don't know where to turn Fairness Chocolate offers premium chocolates that are grown and harvested in compliance with Fair Trade agreements. Let Fairness Chocolate soothe your day and lend a helping hand all in one stop. Chocolate brings people together. Why not pick up some for a friend? Concepts for TV Ads. The ad can use the concept of hard day at work or play to accentuate the health and nutritional benefits of chocolate and its common place [...]
[...] Conclusions There are many variables to consider when groundbreaking a new product line, especially when it involves expanding into an international market such as we are doing with Fairness Chocolate in Belgium. We must consider environmental factors, who are the members of our target market population, how much product will be in demand for our target market, and our product strategy for the new market. We must also consider our distribution strategies, our communication strategies, our pricing strategies, and our product policies. [...]
[...] Retrieved December from http://salesforcemanagement.blogspot.com/2007/11/product-policies-sales- policies-sales.html Appendix Examples of marketing materials: Publications .Behive Post news release Press release for Dollar amounts web magazine and other related initial launch pending featuring Belgian information official culture concerning budget Fairness determination. Chocolate opening. Brewer's Place Press Press release for Dollar amounts Publications release on initial launch and pending Various opening and periodic repost of official publications special events distinctive ads. budget Farmer Ales, full color ads determination. Beerhouse , Designing Greater Beer, etc International readers at initial launch and pending management level periodic repost of official or above, Food & distinctive ads. [...]
[...] We are in the confectionery business and we make fine chocolates following Fair Trade practices as our new product line, Fairness Chocolate, states in its name. Our target market is middle-class Belgian citizens in all 11 provinces. Our industry is stable with potential for growth, as consumers around the world enjoy fine chocolates. Our company is poised to take advantage of this potential growth by continuing to practice Fair Trade in the production and distribution of our fine chocolates. Form of ownership: corporation Company history: This Company is owned by Andrew Cooper's father and Andrew Cooper is the brand manager. [...]
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