There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and tradition but also quality.
China, which was confined in a state economy, which was closed to the outside world has now become an open country. Today the country is becoming more and more powerful in international trade and serves as a model in the world. All these changes affect the country but also change relations with the United States.
The term "luxury goods industry, are those products that have a high quality image, which have a highly targeted and whose distribution is very low. This may concern some segments of the leather goods, jewelry, eyewear, fashion or fragrances. Products derived from this industry are also synonymous with beauty, originality, creativity and tradition.
Some dilemmas appear in Europe. Bernard Arnault, for example,would like the luxury products accessible to more people while maintaining the essence of luxury. The new target is to capture the "elite large." Other traditional brands perceive this approach as an offense, wanting to preserve the uniqueness and rarity of luxury.
In China, large local differences are taken into account.The big brands continue to settle as many visitors in the southern provinces of China come to supply them. Cosmetics increasingly successful (12% in the last two years). From a qualitative point of view, the consumer Gangdong is characterized by its low brand loyalty. It is very sensitive to various games or promotional offers as well as novelties.
However, the price is a selective criterion is without remorse and that consumer brand change to lower prices of competing products often small. On the other hand, consumers are strongly influenced by the method of Hong Kong. Finally, it is often considered the consumer of Gangdong is different from Northern Chinese (Shanghai, Beijing).
The luxury sector is highly complex and contradictory and it is difficult to classify according to a consumer's country of origin. It should, in fact, are four attitudes of consumers. Aversion, elitism, democracy and distance are the four cardinal points of luxury.
Individuals taking averse behavior: As the name suggests, this mentality is based on consistently negative judgments. Luxury is not interesting, it is useless, old-fashioned and "one must be a bit snobbish to indulge it." The hostile to luxury also believe that "luxury, it's too expensive for what it is," and therefore do not buy.
For the elite type of consumer, luxury is reserved for people because a refined level of education is essential in order to enjoy the luxury goods. To purchase these products, you must have the required taste that differentiates them from others. The product has acquired a high price for not being accessible to all. Finally, the luxury is not a supermarket and should not show a mass communication.
As excited as elitist, democrats believe that many people should have access to luxury goods and that under no circumstances, it is necessary to have some education, a certain taste or belong to a certain class to buy luxury goods. And they eliminate any effect of difference, distinction afforded the luxury for the elite. They do not mind that these products are manufactured and sold in bulk. They reject the idea that few people can own a luxury product.
Tags: Luxury markets, China new destination for luxury markets, development of niche market
[...] This committee brings together 70 large luxury homes of French origin. French brands are among the most counterfeited brand in the European Union. Given this situation, the Comité Colbert is committed wherever necessary and sets up anti-counterfeiting cells, interventions in the "source" countries, the shares either at national, European and international The specific case of China Protection of human Luxury companies operating in China are well informed about everything concerning registration procedures that are current in this area. The big brands have performed a complete protection of their brands and products. [...]
[...] Sales training to the specific luxury goods is deemed difficult. For the Asian consumer, priority is given to the need to belong. Thus, this need for social recognition is divided into three levels: -Integration (that is to say, the acceptance of an individual in a group) -Admiration (won by acts of commanding the respect of others) Status-which is manifested by conspicuous consumption. The Asian consumer is looking for signs of social differentiation. In China, large local differences are taken into account. [...]
[...] Under the Constitution, the following matters are regulated and enforced by the central government: the Foreign Affairs, national defense, the nationality law and criminal law, civil and commercial judicial system, aviation, highways, the national railways, shipping, postal and telecommunications services, the central government finances and national revenue, the state economic enterprises, the monetary system and banking, weights and measures, foreign trade policy The reforms of the Chinese economic model The Mao before . The strategy of autarky development during the Maoist period appeared incompatible with the wishes of modernization that have become urgent in the late 70s. Like the NPI, the external environment is now perceived as a promotion. [...]
[...] Another group, equivalent to that of Western executives is valued at 30 million people. Residents mostly in large urban centers buy more often products of "medium range". As for the middle class, it is estimated at 150 million people. Experts agree to warn business leaders since at least the next year say that these characteristics have changed dramatically, mainly due to increasing access to schooling, evidenced by the numbers of Chinese youth enrolled in school. In addition, youth from affluent families, the United States (or France popular these days) are often a must. [...]
[...] -1995: Acquisition of Fred company of watches and jewelry, founded in 1936). -1996: Acquisition of Spanish houses Loewe and Celine and Duty Free Shoppers the largest chain of luxury goods. -1997: Acquisition of Sephora, the French leader in the distribution of perfumes. -1998: Acquisition of Chateau d'Yquem, famous cru Bordeaux, for about 84 million Euros. -1999: Acquired Champagne Krug, Thomas Pink shirts, Bliss (American cosmetics company), Hard Candy (cosmetics specialized segment of adolescents), the Italian house of Fendi (in partnership with Prada), Tag Heuer , Ebel and Chaumet. [...]
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