Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of buyers' vis-à-vis the sellers." According to Perrier, "it is a social movement that aims to change the relationship between the company and the consumer so as to increase their power"
2 - Historical Overview
• In Europe
The newspaper "the consumer" published a poster with the motto "I spend therefore I am".
The General Confederation of consumption (1927).
The federal union of consumption in France in 1951
• America
At the same time, consumerism was becoming more active. On May 15, 1962: JF Kennedy recognized four consumer rights:
The right to security;
The right to be informed;
The right to choose;
The right to be heard.
In 1966, Ralph Nader and the Corvair proved to consumers that they could impose their will on businesses.
3 - The causes of the emergence of consumerism
•The abuse of weakness
It is common in our society to see a vendor or service provider take unscrupulous advantage of the ignorance or physical, moral, or economic weakness of a person to entice him to make commitments which are clearly inappropriate to his needs or means. This is what is known in legal terms as abuse of weakness or vulnerability. (Example: The insurance contracts).
•The consumer scam
There is no legal definition of a consumer scam. It is generally characterized by providing a product or service which does not comply with consumer expectations according to a certain strategy, and the execution of a commitment obtained by artifice, deceit or trickery.
Tags: Morocco , consumerism, laws and rights of consumers
[...] The implication is that doctors should inform patients about the risks of treatment. Conclusion • Tips and best practices: – Know what you eat o What are food additives? Technically, additives are substances added intentionally for a technological process to facilitate the manufacture of foodstuffs or to improve the appearance, taste, or nutritional value. Examples are dyes, preservatives, and flavor enhancers. The consumer must know that the doses and conditions of their use are regulated. The reporting of their presence on the labeling is mandatory, but not necessarily in an explicit way. [...]
[...] Finally, we know that advertising suitable for the consumer who provides the most information and benefit is comparative advertising. Unfortunately, Moroccan legislation seems to lean to the side of the business to protect its interests against its competitors. After outlining the various regulations concerning the price and advertising, we will move to associations and their relationship to the state - The relationship between Association and State • Association Moroccan associations called motion facade may be counted on the fingers. The objective of these motor associations is to protect and educate consumers against all forms of fraud to develop studies and research, and to organize seminars, symposia or workshops on issues relating consumption. [...]
[...] The price of products may be indicated on the product using a label or using a sign erected nearby. For services, the list of services offered and their prices must be displayed at the venue for the customer. • Advertising: In this context, we cite that false advertising is "any advertising which in any way, including through its presentation, deceives those affected by it, and may therefore affect their economic behavior in a way that they are prejudicial". When advertising is deemed as such, according to specific criteria, the advertiser may be sentenced to a fine of 200 to 7200 dhs. [...]
[...] – The General Confederation of consumption (1927). – The federal union of consumption in France in 1951 • America At the same time, consumerism was becoming more active. On May 15, 1962: JF Kennedy recognized four consumer rights: – The right to security; – The right to be informed; – The right to choose; – The right to be heard. In 1966, Ralph Nader and the Corvair proved to consumers that they could impose their will on businesses - The causes of the emergence of consumerism • The abuse of weakness It is common in our society to see a vendor or service provider take unscrupulous advantage of the ignorance or physical, moral, or economic weakness of a person to entice him to make commitments which are clearly inappropriate to his needs or means. [...]
[...] Various difficulties prevent access to this system, such as cost of consultation, legal fees, consulting fees of experts, etc . Often, the consumer waives his rights and undergoes the violation thereof. We distinguish the following two main elements that can make a case for the abuse of weakness or scams: the price and advertising - The price and advertising • Price: Since the entry into force of Law No.6-99 (June 2001), almost all prices are freely determined by the professionals. The principle is that prices of products and services available for sale must be visible and legible. [...]
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