McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over 11,100 restaurants in more than 65 countries including U.S. territories. Nearly 90 percent of Burger King restaurants are owned and operated by independent franchisees, many of which are family owned and that have been in business for decades.
The brands "McDonald's" and "Burger King" are two of the world's most well-known and valuable brands and holds a leading share in the quick service restaurant segment of the informal eating-out market in virtually every country. While measuring customer satisfaction, we have to gather critical feedback about questions similar to the following:
•How satisfied are people with the purchase they made?
•How satisfied are people with the service they received?
•How likely are people to buy from the company again?
•How likely are people to recommend the company to others?
[...] Firstly they don't have to spend time to search another restaurant and even when the price of McDonald's has a relation to the quality of food they will pay this price to save time Burger King Service Perceived Quality in Burger King As long as we now have a deep view of the service perception of McDonald's, we will now focus on the perception of the service of their main competitor : Burger King. As said in the part where we developed our method and way to proceed, we took a sample of population which is used to eat in fast- food restaurants and we asked them the same questions that we did for the McDonald's. [...]
[...] Summarize of Queuing, Delivery and Total Time for Service in McDonald's and Burger King 31 Table 12. Taste of food Appendix Questionnaire: Preferences in Fast-food Rate on a scale from 1 to 5 how important the following aspects are when you go to a Fast-food-Restaurant means the aspect is not important means the aspect is very important. not important very important 1. The taste of the food in a Fast-Food-Restaurant is O O O O O 2. The taste of the food should be the same in all Restaurants of the O O O chain O O 3. [...]
[...] and the best companies in the industry?" This is the case of McDonald's and Burger King- the two competitors in the fast-food industry. They promise fast service to their customers and they have to carry out this action as no customer would like to be disappointed. Customer service, like any other aspect of business, is a practiced art that takes time and efforts to master. But, are McDonald's and Burger King always that fast and are people satisfied with the service provided? [...]
[...] By combining these three variables to comfort it is logical that a nearly neutral result occurs Survey: Total time for Service in McDonald's Like we have described in the Chapter Method of date acquisition we measured additional to the questionnaire the time for service in McDonald's and Burger King. In Figure 8 the observations for McDonald's are presented. On the axis of abscissa is the time of day when the customer started queuing. On the axis of ordinates the total high of the bars describe the total time of service. [...]
[...] To ensure that, the company should treat its employees like internal customers and suppliers, provide them good quality internal service to build their satisfaction and loyalty, try to solve their problems so they would be able to solve customers' problems, take into the consideration theirs point of view in designing service system so that they might work with high productivity. Companies which want to build successful business start from recruitment of proper employees and managing them as the most valuable and unique “resource”, which differs them from the competition. [...]
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