There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where entrepreneurs need to come up with unique and realistic ideas in order to succeed. One of the niches with ICT, which in our opinion still has great potential, is the IP-telephony sector.
[...] However, since changing the entire market is a very difficult goal, our starting promotion will focus on the “early adopters”, customers who embrace new technology before most other people do, that represent a more actual goal, hoping that afterwards all the other customers will be interested in our new way of communicate. A good effort must be taken in mass-media advertising such as Radio, Trains, Buses and Newspapers High-Technology Magazines and Internet Banner Advertising, to let everybody know the change and the importance of subscribing to contracts in the first step of the campaign that are more advantageous for both, our company and them. [...]
[...] Nevertheless, it affords a lot of advantages compared to normal GSM, like: unlimited call to WiMax, GSM (up to 40hours/month) and fix phone unlimited access to high-speed internet low price for SMS to WiMax, GSM and fix phone call through the GSM network if the WiMax network is unavailable D. How does it work? In practical terms, WiMax would operate similarly to WiFi but at higher speeds, over greater distances and for a greater number of users. WiMax could potentially erase the suburban and rural blackout areas that currently have no broadband Internet access because phone and cable companies have not yet run the necessary wires to those remote locations. [...]
[...] Even though telecommunication in Denmark is quite cheap because of fierce competitions between them, WiMax/Wibro generation will enter a new market which will cover the same need as other substitutes,(internet, normal telephony)but in a cheaper way . This is why IP phones imply a huge competitive advantage for the company that start providing this cheaper service. The buyer's power is quite strong. Moreover, there is a high price competition because the product is homogeneous. WiMax/ Wibro is the most highly touted wireless technology of today. [...]
[...] On the other side of the value chain, we will keep selling by the internet and we are holding discussions regarding selling by Fona in the future, (after 3 years) that is a Hi-Tech shop, (and other shops like that) they will be the one that will get in touch and deal with consumers and where we will be placing and selling our IP phones. This relationship should be strong and with long-term perspectives, having a win-win vision. Different companies will produce IP phones for us, Motorola due to their investments in our R&D department for developing the WiMax infrastructure and later Nokia, Samsung, etc. [...]
[...] The costs include figures such as advertisement, payments to the staff, rent of network, rent for offices and computers plus additional buffer zone for unforeseen costs since this is a new and untested product. The only new factor we have used here is our staff being changed by a fixed size of 20 (year one) to 40 (the second year) ending up with 60 (the third year). The pay for these various people is based on information we have been able to gather from the Internet. [...]
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