Analysis of L'Occitane

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Analysis of L'Occitane

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Abstract

The website of the company L'Occitane offers extensive information and allows us to go through the products offered with two tabs: "Categories" and "by ingredients". Each of these tabs are futher broken down into body parts (eg. face) that specializes in the area, the skin type (examples: anti-aging, normal skin), by product types (eg. toners, targeted treatments), while under the tab "Categories", there are sub-sections containing the names of the main ingredients (examples: Immortal, Shea Butter, Almond etc).

It is possible to refine their search by clicking on the type of product (eg, shine). In addition, this site allows us, from the opening of the page to register for the "newsletter". L'Occitane aims to weave a relationship with the client, and we also feel the way they present the star products on their homepage. With the phrase "immortal flower of youth for your face," L'Occitane speaks directly to us with the word "your", they could have used the phrase "immortal flower of youth", but the use of the word shows a relationship between the client and L'Occitane.

Tags: Relationship between the client and L'Occitane, Analysis of L'Occitane, Website of L'Occitane

Introduction
Changes in the luxury sector
The luxury of exclusive and accessibility
Origin and history - Luxury
1. History of luxury
2. Product specifications of Luxury
3. A perfect product
4. Attractive packaging
5. A strategic price
6. A distribution study
An elitist voluntary communication
The causes of this change include the following - democratization of the sector
1. The financial causes
2. The sociological causes
3. The causes related to innovation
The paradoxes through the 4Ps
1. Price Paradox
2. Product Paradox
3. Paradox of distribution
4. communication paradox
Luxury in the 21st Century
The exclusive luxury of the People
The new luxury
Focus on the brand
1. Presentation
2. All attributes
3. All benefits
4. The set of values
5. A culture
6. A personality
7. A user profile
The luxury brand
The dangers
1. The first danger comes from consumer products
2. The second danger comes from the proximity between the management of luxury and the mass distribution
3. The third and last danger for the overexposure and trivialization of luxury
The evolution of marketing strategies of luxury
Tools
1. The extension of the range, the variation
2. The line extension, diversification
3. From co-branding to masstige
4. The accessorization of luxury
Marketing Mix
1. The product
2. The price
3. Distribution
4. Communication
Internet and luxury
Investing networks of influence
1. internet: luxury and affinity
Consumer expectations
The Internet media at a glance
1. Internet is
Investments of luxury growing on the web
Internet users in the high income group
Luxury and the internet
Rules to follow
Understanding social media
Differences in methods of traditional Media
Writing for social media
According to the Social Media Guide, to be forceful with social media, you must
Types of Social Media
1. Social networks
The value of social networks for luxury brands
Major social networks
1. Facebook
2. LinkedIn
3. Service
4. MySpace
Facebook, the first social network
Attracting fans on my Facebook page
Communities of content
The main communities
1. Sharing
2. Share videos and photos
3. Document sharing
YouTube, one of the most visited of the world
1. Example Campaign
2. The microblogs
A few statistics
Here are some examples of what he can do on Twitter
Luxury brands increasingly present on twitter
Blogs, the new mouthpiece of luxury
Which blogs are targeted?
Blogs: often the source of a buzz
What is the buzz
What is the trash attitude?
1. The trash today
2. Trash and luxury
A new approach, glam trash
The example of the glam-trash of the Louis Vuitton
Measure the effectiveness of its campaign
Follow the buzz
How to measure the phenomenon of buzz?
1. Google Alerts
2. Google Blogsearch
3. Google trends
4. Wikio
5. Technorati
6. twirus.com
7. MonitorThis
8. Samepoint
Social Mention (Alerts and Social Mention)
1. whostalkin.com
2. TweetScan (and email alerts Twitter)
3. Tweetbeep
Twitrratr
1. Twitter Search
ROI measurement of the commitment of my brand in social media
The measure of progress
Application on Twitter
Measurement tools from the Social Media Guide
Measurement tools of engagement
Illustration: Louis Vuitton BITCH
Analyze
The perfume market
Competition
SWOT
Aims
Targets
Positioning
The 4 Ps
Budget Analysis
Conclusion

Introduction
Changes in the luxury sector
The luxury of exclusive and accessibility
Origin and history - Luxury
1. History of luxury
2. Product specifications of Luxury
3. A perfect product
4. Attractive packaging
5. A strategic price
6. A distribution study
An elitist voluntary communication
The causes of this change include the following - democratization of the sector
1. The financial causes
2. The sociological causes
3. The causes related to innovation
The paradoxes through the 4Ps
1. Price Paradox
2. Product Paradox
3. Paradox of distribution
4. communication paradox
Luxury in the 21st Century
The exclusive luxury of the People
The new luxury
Focus on the brand
1. Presentation
2. All attributes
3. All benefits
4. The set of values
5. A culture
6. A personality
7. A user profile
The luxury brand
The dangers
1. The first danger comes from consumer products
2. The second danger comes from the proximity between the management of luxury and the mass distribution
3. The third and last danger for the overexposure and trivialization of luxury
The evolution of marketing strategies of luxury
Tools
1. The extension of the range, the variation
2. The line extension, diversification
3. From co-branding to masstige
4. The accessorization of luxury
Marketing Mix
1. The product
2. The price
3. Distribution
4. Communication
Internet and luxury
Investing networks of influence
1. internet: luxury and affinity
Consumer expectations
The Internet media at a glance
1. Internet is
Investments of luxury growing on the web
Internet users in the high income group
Luxury and the internet
Rules to follow
Understanding social media
Differences in methods of traditional Media
Writing for social media
According to the Social Media Guide, to be forceful with social media, you must
Types of Social Media
1. Social networks
The value of social networks for luxury brands
Major social networks
1. Facebook
2. LinkedIn
3. Service
4. MySpace
Facebook, the first social network
Attracting fans on my Facebook page
Communities of content
The main communities
1. Sharing
2. Share videos and photos
3. Document sharing
YouTube, one of the most visited of the world
1. Example Campaign
2. The microblogs
A few statistics
Here are some examples of what he can do on Twitter
Luxury brands increasingly present on twitter
Blogs, the new mouthpiece of luxury
Which blogs are targeted?
Blogs: often the source of a buzz
What is the buzz
What is the trash attitude?
1. The trash today
2. Trash and luxury
A new approach, glam trash
The example of the glam-trash of the Louis Vuitton
Measure the effectiveness of its campaign
Follow the buzz
How to measure the phenomenon of buzz?
1. Google Alerts
2. Google Blogsearch
3. Google trends
4. Wikio
5. Technorati
6. twirus.com
7. MonitorThis
8. Samepoint
Social Mention (Alerts and Social Mention)
1. whostalkin.com
2. TweetScan (and email alerts Twitter)
3. Tweetbeep
Twitrratr
1. Twitter Search
ROI measurement of the commitment of my brand in social media
The measure of progress
Application on Twitter
Measurement tools from the Social Media Guide
Measurement tools of engagement
Illustration: Louis Vuitton BITCH
Analyze
The perfume market
Competition
SWOT
Aims
Targets
Positioning
The 4 Ps
Budget Analysis
Conclusion

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Extract

[...] Range of L'Occitane In view of this table, we can see that the range of L'Occitane is wide and deep, since there are eight subparts, and three to six sections in its subparts. You can find products by categories, via the "mini- house advertisements" that are on the website's home page, you can purchase samples for a small fee (4euros), for all those reticent to payment by internet you can find a shop near your place of residence . Turnover ( % share of Annual rate of Overall rate in € ) exports on change (in % ) of change (in total turnover Average (Annual turnover) Maximum (Annual turnover) Minimum (Annual turnover) Indicative References from Oboulo.com www.loccitane.com/ http://www.independent.co.uk/news/business/analysis-and-features/business- interview-olivier-baussan-founder-loccitane-473337.html Déodorant : 5 Hair Bath Body and hand Visage Perfume Parfum Makeup Range of l'Occitane Gamme Foot care : 4 Body Care : 29 Body massage : 11 Body Lotion : 29 Manicure : 21 Eau de toilette : 24 Perfume : 3 Eau de perfume : 10 Eye and lip care : 7 Cleansers: 16 Toners : 11 Moisturizers : 27 Targeted care : 24 Exfoliating scrub : 4 Traditional soap : 22 Exfoliants : 1 Shower gel : 24 Bubble bath : 9 Liquid soap : 8 Essential and aromatic oils : 6 Shampoo : 15 After shampoo : 12 Treatment: 5 Healthy glow : 5 Eyes: 6 Lips: 3 Accessories : 2 Men Home Hygiène : 11 Pre shave and shave : 9 After shave : 4 Face care : 4 Eau de Toilette : 7 Gift cases : 2 Candles : 12 Perfume for home : 16 Home Mist : 1 Diffuser : 7 Sachet perfumé : 2 Acc"*+,-/AKLMQðÝÇ±ð ? [...]

[...] The site of L'Occitane offers extensive information, in fact, this site guides us through the products offered with two tabs: "Categories" and "Ingredients," under each of these tabs are: body parts (eg face), the skin type (examples: anti-aging normal skin . ) or by product type (examples: toners, targeted care . ) for the tab "Categories" ; tab for "by ingredient" is composed of sub-sections containing the names of the main ingredients (examples: Immortal, Shea Butter, Almond . Then it is possible to refine the search by clicking the type of product smoothing, shine). In addition, this site allows us to register for the "newsletter", a small window opens and allows us to register. [...]

[...] Analysis of Occitane Identification Legal Name: Losa Address of the registered office: Industrial Zone 04100 Saint- Mauric Manosque Number of RCS: B Manosque Nationality : France Telephone : Website : http://www.loccitane-carriere.com Legal form SNC ( EURL ( SARL ( SAS ( SA ( (Board of Directors) Share capital : EUROS Description of principal activity : Production of perfume and toiletries Industry Primary ( Secondary ( Tertiary ( Quaternary ( Size of business : Average number : 571 Turnover in 2008 : € Names of officers : Managing Director Osti Emmanuel Managing Director : M. Gonidec Jean-François Managing Director : M. Levilion Thomas Administrator : M. Gonidec Jean-François Administrator : M. Chodron De Courcel Emmanuel Distributor of the brand : Self distributing Market Local ( Regional ( National ( International ( Main competitors : Yves rocher, Body shop . [...]

[...] With the phrase "immortal flower of youth for your face," L'Occitane speaks directly to us with the word "your", they could have used the phrase "immortal flower of youth for the face" but the fact they used this word shows us that a relationship between the customer and L'Occitane is created. The dominant colors are yellow (in all its forms: brown, pale yellow, dark . ) and white, as we know they are primary and natural colors, so the site puts forward the fact that it is natural. In the same way, the offers are put forward with mini texts attached to photos. [...]

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