The Krups company is a German company which was founded in 1836. Having adopted an international policy, it established itself in many markets. Since 2002, it has been a subsidiary of the Seb group. Krups' policy has been marked by a constant search for precision and technical perfection. The company also knows that the quest for perfection will result in the promise of continuous innovation.
Hence, the products of Krups are distinguished by superior technology and innovation. They are also known for their sleek, stylish, modern and functional appearance and the originality of forms and materials employed in their manufacture. All these qualities make Krups the leader in small appliances. The company offers a wide range of products ranging from toasters to mixers. However, it is on the coffeesegment that Krups stands out on the market.
The coffee segment is the largest market of this company and it has singlehandedly earned more than 50% of the turnover for the company. This reflects the desire of Krups to offer products for all types of customers. For example, they offer pressure pots for beginners, the very original Nespresso Concept for aesthetes and the Orchestro coffeemaker that is fully automatic for the most demanding users.
Krups holds more than 40% of the market for small appliances. The company positions itself on the market as a business innovator through its research and development. It continues to invent new products that are more modern, but also positions itself as a company that listens to its customers. It has the spirit of innovation and provides consumers with true, accurate and relevant concepts that match their expectations. They are often very specific and even aspirations are not yet formulated.
The market for small electrical products has been increasing gradually. The market for small appliances is a replacement market. It is a market where buyers purchase an appliance to replace their old ones which does not work anymore. We must find a way to attract customers who already own efficient appliances. It is through innovation that they will be able to offer more attractive products with novel features, and new colors.
Owing to market saturation, many companies are waging a war to obtain additional market share, without taking into account the option of discount.
There are three main groups in the small appliances: Seb Group, Philips and DeLonghi. Groupe Seb includes Seb, Tefal, Rowenta, Tefal, Moulinex, and Krups. As a World leader in small domestic appliances and a manufacturer and marketer its products, the group's motto is "Progress on a daily basis."
They offer products at affordable prices including the multitude of brands in its group. Krups is the reference for SEB group. It is the high end of the reference group. Tefal and Moulinex represent the lower end. The advantage of Seb is to have a very wide range of products to meet the expectations of all clients.
PHILIPS: In France, Philips occupies a position of a challenger for most of its activities and is also the leader in many aspects. It is one of the best known brands of the French market.This company is renowned for its innovation, quality products and its ongoing commitment to customer satisfaction. With a price that is accessible to all, it can boast of satisfaction of its customers. However, we must not forget that service is of primary importance as well.
Tags: Krups Company, German Company, Seb group, toasters, mixers, Nespresso Concept, Philips and DeLonghi, Tefal, Rowenta, Tefal and Moulinex
[...] can not accept such a huge quantity of machines Yes, I understand about the amount you want to order, but as I told you, this espresso machine is very popular with consumers.Also, with POP, I guarantee that these products will pass quickly.Finally, I advise you to have enough machines to be able to achieve a smooth flow of inventory. will not repeat the same for Krups Nespresso machines if I do not sell them!" Yes, I understand your concern about the percentage of recovery. [...]
[...] 1-3 Product Overview of the Machine Nespresso Coffee Some of the features of the Machine Nespresso Coffee include its colour as well as black ALU, availability in various ranges, installation, and usage of power at 1000 to 1500Watt, availability of 19 pressure bars, nozzle hot water steam, hot plate cup, removable reservoir, thermo block heating system, and Cappuccino accessories. Advantages The system uses exclusive "jaw" for ease of use associated with the Nespresso system so that a great espresso is guaranteed. [...]
[...] It has the spirit of innovation and provides consumers with true, accurate and relevant concepts that match their expectations. They are often very specific and even aspirations are not yet formulated. 1-2 Market trends and competitors The market for small electrical products has been increasing gradually., The market for small appliances is a replacement market. It is a market where buyers purchase an appliance to replace their old ones which does not work anymore. We must find a way to attract customers who already own efficient appliances. [...]
[...] It is obvious that the more you order, the price of the Krups machine becomes advantageous." Margin "We will sell (number "This is still of machines), you can very make a margin of advantageous and on a single machine, or significant!More a total of " over, as our machines are selling very well, you could benefit quickly. " Sympathy Doubt "With this machine, you "Our machine is "The Nespresso will enjoy many a privilege and machines are a benefits, trust me.You I give you the promising market as can believe in the opportunity to evident from the quality of the brand acquire it.It is statistics. [...]
[...] Table for possible agreements and disagreements: AGREEMENTS DISAGREEMENTS OBTAINED Reformulations and final arguments o What interests you most is the novelty, quality and simplicity, is not it?So order the Krups Nespresso coffee machine that matches your expectations. o I propose this model, we have seen that this is the one that suits you the best. o I suggest you start with a quantity allowing you to judge the performance of this product. o If you pay for X machines today, I offer a discount on the rest. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
