Creating a radio spot for the WWF

Extract

[...] In addition, the psychosocial approach is present in this spot. The target group will seek to belong to the ideal motive, one that reduces its emissions of greenhouse gases is aware of issues of environmental action (advertising projective). Finally, the rational approach is present in this spot. Man is dominated by reason, so awareness of the causes and consequences of global warming will push him to try to reduce the emissions of greenhouse gases although it happens.(To keep the planet alive, man must reduce emissions of greenhouse gases that cause global warming which has tragic consequences). [...]

[...] Moreover, we can say that the style of the spot is simple, but effective only in passing the basic message. Characters The child ignorant and is not aware of everything, as consequences of global warming due to the emission of greenhouse gases, which we alluded to, general public, which is not always aware of these consequences and actions. The father, meanwhile, is the guardian spirit; he wants to protect his son, gives the warning of the consequences of greenhouse gas emissions, like a "wise man" who transmits his knowledge and experience (which is then referred to the NGO WWF). [...]

[...] Creating a radio commercial for WWF In this paper we will look at the various aspects of a radio spot for the WWF. WWF (World Wide Fund for Nature) is one of the largest NGOs that are involved in the protection of nature. Radio message In a park, a child (boy) 10 years asks his father: "Tell Dad, is it true that one day there will be more ice 4 seconds in the ocean?” The father replied: "You know son, the greenhouse effect due to pollution is warming the planet, and the melting ice is one of the consequences of global warming. [...]

[...] There is therefore no background music other than the voice. Language function Referential function because we are talking about one of the causes and consequences of greenhouse gas emissions, so the objective is to give information. Register of language Current, because we want to reach a large target (the public). Signature and WWF (World Wide Fund for Nature) is one of the identity of the largest NGO for nature conservation. Its slogan advertiser slogan is "Let's give our children a living planet." Selected stations, RTL, Virginia Radio, NRJ and Nostalgie numbers, times and stations), because these are stations that allow frequency of each of hitting a target more or less accurate broadcasts. [...]

[...] -The father man of forty years): a calm voice, audible, not too serious, confident, and with a normal flow, as he responds to his son by a serious explanation, so that they understand the best response. -The voice announcing: "With the global Fund for Nature, Let's give our children a living planet. For more information or to send your donations, is a female voice (thirty years), compared to contrast the two male voices from the beginning of the spot. It does not match the voice of a character (in the sense that it is a neutral voice). [...]