International trade is, by nature, logical and systematic. Although in many aspects it is similar to conventional, domestic trade, it does demand more from companies such as Mission Rubber, from initial market research, through the different methods of distribution, to securing payment from customers around the world. It is often seen as a minefield of endless documentation designed for the unwary and is influenced by practically everything from politics to personal relationships. We will use this comprehensive report for the meeting with CHP. My plan is written inside. You will find my comprehensive vision for development starting with the CHP negotiation and rolling out from there. We should use our meeting with CHP as a springboard for further international development. I was to correct problems existing in the international segment of the company's trade with proposed solutions, and anticipate opportunities and potential threats that will come with international expansion. Mission Rubber didn't win its first international order by accident, and it is not the result of an unexpected enquiry from overseas. Mission Rubber had recognised the potential of the French market and taken the time to think through an appropriate strategy designed to be of real value to our organisation.
[...] I – The analysis of Mission Rubber opportunity Questions that we should answer together: INTERNAL AUDIT CUSTOMER PROFILE What is the company's business? Who are the customers? What are the core products? Why they purchase the company's What makes the company successful? goods? What are the product's strength and How important is price to the weaknesses? customer? Which aspects are profitable and Why do customers buy from the what aspects are un profitable? competition? What are the main trends in the market? [...]
[...] What approach Mission Rubber Technologies Corporation should use with CHP? Contents Some words Part 1. Mission Rubber action analysis I. Mission Rubber trade in France? II. How Mission Rubber will export in France? Part 2. Mission Rubber Meeting preparations I. The analysis of Mission Rubber opportunity II. Preparing for negotiation during the Meeting in Paris during the TP Tech Show Some words Kirk Esperanza died in a plane crash and it was a sad moment for all, but for Mission Rubber Technologies Corporation the show must go on. [...]
[...] II –Mission Rubber export? (Current problems answer) Which Which Which market Which price Which route Which product country partner supply Angeles industry Consideration for market selection: ISSUE ANSWER EASE OF ACCESS Freight by sea COST Light REQUIREMENTS FOR PRODUCT Few MODIFICATION LANGUAGE French, English spoken COMPETITOR ANALYSIS Germans, French, Italian, Spanish, INSTINCT Good BUSINESS CULTURE Same TRADE STATISTICS Ok AVAILABILITY SUPPORT Ok Mission Rubber objectives fixation: The Mission Rubber objectives are specific, measurable, agreed, and realistic and time bound. We will serve the need construction industry on the international market and bring up our share market to 25% in the next three years. [...]
[...] COMPETITOR ANALYSIS BUSINESS SUPPORT Who are the competitors? Which organization does the company Are they internationally active? use to access business support? What makes them different? Is support required in other areas? How do the company's prices compare Do the company's suppliers provide with those of the competition? any additional support? How well does the company compete Are there any existing sources of with the competition and why? support, which are relevant to Does the competition pose a serious French market? threat? [...]
[...] Opportunity Strenghts CHP wants to do business with us Skilled and knowledgeable staff One of their top accounts has Solid US experience specified ou flex force coupling Established customer base for a large water treatment project Financial sound Imminent rapid growth in France due Quality assured to promtional strategy and CFP Mission Rubber Technologies, with support sales of $103 million dollars, is Further growth possible from the fourth largest manufacturer, overseas market and its share is estimated to be around Threats Weaknesses growth of competition once we don't know how much more they reputation of product grows want to buy reluctance of industry to adopt the high production cost product as not legally obliged to poor quality control Competition for CHP's has been dependent on seasonal business tough no experience in international Everyone wants to sign them as trade distributor Our Mix Marketing: Product Price Develop our product range Alteration to price structure Improve or modify existing products Change to terms and condition Develop the product's image in the Sales and promotion market Use of credit facilities Expand the product range Place Promotion New geographic market Improve advertising strategy Change distribution methods More effective public relation Improve customer access to product activity Changes to sales strategy II – Preparing for negotiation during the Meeting in Paris during the TP Tech Show What approach should we take with the CHP account? Are we willing to go with CHP? We should answer to these questions to Perry Arnold, the Commercial Director for CHP. This international account had been of critical importance in reframing the relationship with CHP. We know that CHP wants to do business with us. We've gotten the word that one of their top accounts has specified our Flex-Force couplings for a large water treatment project. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
