Ikea is known for its low price and product variety, and caters to the largest possible number of people, including people with special needs, tastes and different budgets. Today, however, the most decorative items and furniture are reserved to a minority of wealthy people.
The Ikea product range is vast:
- it covers a large number of functions: the consumer can furnish his or her entire home with the IKEA range
- The assortment is varied: everyone can find their own style of furnishings
- The range is coordinated.
The products are affordable but not at the expense of quality: most of the furniture and some accessories are tested (using real situations) in accordance with European and international standards or norms.
Tags: IKEA values, IKEA product range, IKEA pricing policy
[...] The origins of these values The IKEA group was born in southern Sweden. National culture is heavily involved. In Sweden, the nature and the house are two important elements in people's lives: Nature is full of light and fresh and houses are simple and unpretentious (the materials used: blond wood, natural textiles and untreated surfaces). IKEA products carry the traditions of Swedish habitat. The assortment of IKEA reflects the Swedish way of life that is healthy and natural. In southern Sweden the soil is poor and people are thrifty and clever: they try to make the maximum use of their resources that are very limited. [...]
[...] • Service IKEA is listening and advising clients. It offers many services intended for them: - Information about the magazine (Minitel or Internet) - Telephone / call centers - planning consultancy - IKEA Company: Reserved for services companies - Gift list service - Product Warranty - 30 to 90 days to change your mind Consequences of group values It has a management company in this very human. IKEA is not fixed on the turnover and it favors the good atmosphere and working conditions. [...]
[...] Salaries are from supermarkets. There are many opportunities for internal promotion. The organization of IKEA is unique and relationships are straightforward. There are five sectors: - Assortment - Production -purchase - Distribution and Storage -stores To offer low prices to these customers, IKEA must occur in large numbers to achieve economies of scale, design products are compact, easy to assemble. Purchasing is done on a large scale in order to negotiate favorable prices. The transportation cost is reduced even with the use of flat packages. [...]
[...] The values of the IKEA Group 1. The values behind the IKEA group • Improve the lives of as many IKEA wants to touch the lives of as many individuals as possible, thanks to its low price and various products that can be catered to people with special needs, tastes and budgets. Today, however, most decorative items and furniture are reserved only for a minority of wealthy people. • Cheap The product price is low, attractive: affordable products for everyone, not only for a few privileged ones. [...]
[...] • The press room The press room provides the customer all the news group and IKEA France. • Catalog distribution This catalog is printed in 92 million copies in 21 languages and distributed to more than 200 million people. • Family atmosphere of IKEA IKEA plays on the family atmosphere. It wants the visit made to IKEA be pleasant and enjoyable for all the families even for children: IKEA has built a playground for children. At the heart of the store they have installed a restaurant and a bistro: adults can enjoy Swedish food and also have planned menus for children. [...]
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