Universal Music Group

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Universal Music Group

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Abstract

Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and distributes recorded music through a network of subsidiaries and joint ventures. It represents 98% of the music market. UMG also makes revenues by distributing and selling music videos and DVD products. They work by distributing music legally through Internet with licenses recording.

Complete and extensive marketing situation analysis of the company's marketing efforts and programs based on the Marketing Audit model discussed in class
1. The current situation of UMG
2. Who consume goods and services from UMG?
3. The competition
4. In which context is evolving the company?
Preparation of a detailed marketing plan for the company's further expansion into the French market
1. The market point of view
2. The financial and marketing objectives of the firm
3. The marketing strategy
4. The marketing budget
5. The monitoring

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[...] Conclusion In the first part of this report we have seen who Universal Music Group is, what is its history, what it stands for inside the Vivendi Group, what is its financial performance, etc In other words we have been in contact with what UMG is made of. We have also learned who the customers of the firm and its competitors are, and in which context it was evolving. Basically this first part has put the largest global music corporation into context. [...]

[...] Universal Music Group (UMG) is currently one of the leaders of the music industry. Dne CD out of every four sold globally, is sold by this firm. It has two main core businesses which are: recording, and publishing music. It is established in 77 countries, and discovers, develops and distributes recorded music through a network of subsidiaries and joint ventures. It represents 98% of the music market. UMG also makes money by distributing and selling music video and DVD products. [...]

[...] Thus, regulations and competition are the main barriers against the new entrants to the music market, and it is thus difficult to get into it. Substitutes Here, we discuss substitutes for the major firms. The subject is thus linked to the potential entrants. The only structures which could replace them are independent labels. For the moment these do not have the bargaining power to do so, but in the near future it could happen. We have also cited websites, and if some of them like and continue to develop and extend their activity, they could replace them. [...]

[...] Thus, the recording of music seems to be the most profitable activity of the firm. It is developed through different media and formats. It is now clear that this part of the business is the one on which efforts should be made in the future, if the company wants to maintain its results. We notice that the total revenues of UMG decreased by between 2006 and 2007. The mainstay of the publishing activity of the brand in the year 2007, has been reinvestment. [...]

[...] What we also need to remember with respect to the firm which is going to act on this, is that: Universal music group is the leader on the music market for all the associated activities. They are already on the net, and are up to date with a brand new partnership for legal music downloading (=JIWA) They do have financial leverage, as this a part of an international group (=Vivendi Group) It possesses a wide range of specific services, all linked with music (=UMG branches) Because it is international, they have the means to reach and communicate with almost all the countries on the planet (even if our campaign is targeting only France). [...]

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