PESTEL Analysis - Uber

Extract

[...] Conclusion • Uber is the fastest growing taxi service provider • Affordable fees and ease of use have helped it become popular • Controversy hinders its progress, but the company continues to expand its service around the world • Countries around the world have been led to question whether or not they support Uber • The company has been banned and restricted in many parts of the world; most recently, Uber lost its licence for the City of London But the popularity of the American company continues to grow. Even when prices rise, Uber remains competitive against taxis. Consumers like to use the application to book trips and may even prefer it over public transport because of their previous experience. [...]

[...] The service can't work if the app breaks down or experiences difficulties. The company has to make sure that everything works, reliable and ready to use. Many drivers use 4G networks to connect to the application, which is essential to do their job. E. [...]

[...] It was difficult to define the insurance and liability of the driver: if there is an accident, is the driver at fault or the company itself? The American company was also subject to additional scrutiny around the world; • France brought charges based on advertising • The Netherlands issued a decree against Uber for their drivers not having taxi licenses • Ceasing and refraining from Portland orders • Prohibition in certain Asian countries • Political discussions about minimum wage laws in the taxi industry, and whether Uber was complying with these rules • Government requirements for business licenses, which requires Uber to provide this documentation B. [...]

[...] traditional taxis) • A sharing economy seems to bring new opportunities on the market, generally speaking, but at lower pay. One thing is certain, Uber has grown exponentially - showing that there is economic potential in this market. But as Uber grows, other platforms like Lyft have to fight to stay competitive. C. [...]

[...] Uber Pestel Analysis I. Introduction A. Uber • A pioneer in the sharing economy, the Uber brand has brought about several changes in the service industries • The term “Uberisation” was formed • Uber connects a vehicle driver with a passenger wishing to make a journey • The drive takes a percentage of the journey that is usually between 5 and 20 per cent • Simply touch a button on the Uber app to make a trip • Founded by Travis Kalanick and Garrett Camp, the brand started as a simple application to request a high-end chauffeured vehicle in a few metropolitan areas • Uber has quickly established itself as one of the most renowned brands of the 21st century • Created in 2009, the brand achieved a high level of commercial success • In fiscal year 2016, Uber achieved sales of approximately USD 6.5 billion, an increase compared to 2015 • For its drivers, it is a way to make money with flexibility and efficiency • For millions of people around the world who have always struggled to find a taxi, Uber represents nothing less than a blessing • Uber's journey has not been so easy and has been chaotic and full of controversy • Uber offers a wide variety of driving options in some 85 countries and more than 785 cities around the world • The brand has experienced higher action and faster growth in five countries in particular, namely the United States, Brazil, China, Mexico and India While Uber's financial value has increased significantly, it has eaten into the profits of traditional taxi services. [...]