The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters long and 1.4 meters wide. This desire to launch a new concept car meets the strategy of differentiation of SMH. It is available in three models, which are differentiated by their technical characteristics and technology it incorporates (Pure, Pulse and Passion).
Tags - Swatch Smart Car, Benz, SMH
[...] The Swatch Smart Car Product policy The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters long and 1.4 meters wide. This desire to launch a new concept car meets the strategy of differentiation of SMH. It is available in three models, which are differentiated by their technical characteristics and technology it incorporates (Pure, Pulse and Passion). [...]
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