The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available.
There have been many options for controlling on wrinkles like Plastic surgery, Botox etc. but plastic surgery could not get success because of its complexity and high cost and remained in the reach of film stars and high profile people. Same the case is with Botox but it was not complex and it is relatively economical. But Botox has its own side effects. Botox addresses only one aspect of facial rejuvenation — motion wrinkles. The FDA has only approved Botox for use on an extremely limited area (less than 5% of our entire face). Regular injections risk skin and nerve damage and actually thin the skin exacerbating some skin problems. The effect of Botox injections almost completely disappear within 3 to 6 months. After which we need to again and again set up appointments with a doctor, get a new set of injections and spend more money (about $700)...every 3 to 6 months.
Anti-aging creams are now being used by people under 30 for wrinkle prevention because of growing consumer awareness of anti-aging solutions. From time-release, to heat activation, to nanosphere bursts, to film technology, specialty actives and delivery systems are helping drive the fast-growing cosmeceutical market, at US$2.5 billion in the U.S. alone. Anti-aging skin care products are expected to grow 11% annually by 2008. The slow release into the skin sustains the benefits of the active, meaning better, longer-lasting products. With skin care accounting for 59% of the cosmeceuticals market, new actives for skin care have plenty of room to grow.
[...] Reasons for choosing a particular research design Exploratory research: Since this research helps to assist the decision maker in determining, evaluating and selecting the factors which prompt consumers to buy anti aging products from external sources and reports. Descriptive research: This method is used by analyzing the questionnaire that had been filled by consumers to find the main factors among the factors that had been spotted by exploratory research. Single cross sectional design: Since the data collected in primary research through administration of questionnaire will be done for one sample of respondents drawn from the target population of consumers and this survey will be conducted once. [...]
[...] What restricts consumers to go for other available solutions responses→ %age of users Number of users options↓ ty in use using it pastes also Please mention from where you mostly purchase your beauty products Number of respondents %age of respondents place Are you familiar with the brand OLAY Number of respondents %age of respondents basis How did you hear about OLAY Number of respondents %age of respondents Hypotheses Does age have a relation to the use of anti-ageing products to consumers? [...]
[...] In the cosmetics aisle, Physicians Formula has fueled sales and space gains with premium prices, but this spring Max Factor and Revlon's Vital Radiance failed to convince women to pay more for their offerings. Both lines have lost display space and Revlon has discontinued Vital Radiance. Literature review Looking better seems to equate with looking younger, and there is a readily apparent fear of aging. Many Urban adults seem to be dissatisfied with their natural appearance. In an online poll, Popular Demographics asked adults to rank their level of happiness with their personal appearance, and on a scale of 1 to 10 (with 1 being least happy), nearly half of the 2510 respondents (47 percent) gave themselves a score of 5 or lower. [...]
[...] Does Price affects the purchase decision? H0: Price doesn't affect the purchase decision 6. Does Promotional schemes affect the purchase decision? H0: Promotional Schemes doesn't affect the purchase decision 7. Does marketing (consulting) affect the purchase decision? H0: marketing doesn't affect the purchase decision 8. Does packaging affect the purchase decision? H0: packaging doesn't affect the purchase decision 9. Distribution (availability) affects the purchase decision? H0: Distribution doesn't affect the purchase decision For determining the correlation and Buyer behavior factors coefficient [...]
[...] But although health maintenance products are expected to increase by 13.6 percent, appearance products are slated for 17.6 percent growth, with the highest increase, of 19.8 percent, in the skin care subcategory. Anti-ageing products tend to focus on skin care, where anti-wrinkle cosmetics are now taking the market by storm. Euromonitor International estimated that the total market for skincare products is valued at $ 38.3 billion globally, a figure that is second only to the hair care sector. However, breaking this down for products specific to the anti-ageing market, the figures are even more dramatic. [...]
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